Six Sigma Applied to Warehouse Operation

A project Report on â€Å"DMAIC App to improve Warehouse Operation† Undertaken At xxxxxxxxxxxxxxx Warehouse In fulfilment of Capstone Project of Post Graduate Diploma in Industrial Engineering (PGDIE) By Rajul Agarwal (103) Puneet Jain (107) PGDIE- 41 Under the guidance of Dr. K. Maddulety Professor NITIE, Mumbai National Institute of Industrial Engineering, Mumbai-400087 Acknowledgement â€Å"Too often we are so preoccupied with the destination, we forget the guiding light† -anonymousI take this opportunity to extend my sincere thanks to HCCB, India for offering a unique platform to earn exposure and garner knowledge in the field of Warehousing Management. I wish to extend my sincere and heartfelt gratitude to my guide Mr. Sudhakar Nair, Warehouse Manager HCCB who guided, supported and encouraged me during the entire tenure of the project. I sincerely thanks to Dr K. Maddulety, my faculty guide, who has been guiding me throughout the project. 1. Executive SummaryThis p roject illustrates an approach to address the complexities faced by beverage industry by identifying critical supply chain activities which indirectly affect Customer Satisfaction. The solution is based on Six Sigma implementation through DMAIC Approach at these critical nodes. It has been established through various experiments that Customer Loyalty & Retention is very low in such industry; hence the customer satisfaction is directly affected by product unavailability. So the product availability is found to be a major concern here as it directly affects the customers buying decision.It is observed that in this industry, Product availability is majorly affected by the inconsistencies at the warehouse. This project particularly focuses on these warehousing processes which include the transportation of goods from plant to warehouse, then storing goods at warehouse and finally dispatching of goods to the customers. Based on this we have attempted to provide a blue print of possible ad vantages such as improved fill rates and better service levels. An empirical study was conducted at XYZ Beverage Company which produces carbonated soft drinks (CSD) and Non-Carbonated Beverages (NCB).Subsequently, its complete warehousing operation process was understood and DMAIC approach was used to improve the process dynamics. In the measure phase, using Process Capability Analysis it was found that the warehouse process doesn’t follow six sigma levels owing to the high level of damages/defectives and additionally there was a vast scope of improvement. Henceforth, Root cause analysis was done to identify the various causes of damages/defectives. The major causes identified here were lack of standardized operating procedures (SOP), over stacking & overloading.In the implementation phase, an action plan divided Phase wise, is proposed here so as to take into account variability caused by the two shifts in which the warehouse operates. A strict control needs to be followed s o as to maintain six sigma levels, for which p-chart type should be used in combination with proposed Warehouse Operation check list. Table of Contents: Acknowledgement| †¦1 | 1. Executive Summary | †¦2| 2. Literature Review| †¦4| 3. Introduction| †¦4| 4. Process Mapping| †¦5| 5. Define Phase 6. 1 DMAIC project Charter Worksheet 6. 2 CTQ tree 6. Voice of Customer 6. 4 Voice of Business | †¦5†¦5†¦5†¦6†¦6| 6. Measure Phase 7. 5 data to be measured 7. 6 Process sigma calculation 7. 7 Statistical summary of defectives 7. 8 Control chart 7. 9 Process capability analysis| †¦6†¦6†¦7†¦7†¦8†¦9| 7. Analysis Phase 8. 10 Root Cause analysis| †¦9†¦9| 8. Implementation Phase 9. 11 Proposed action plan 9. 12. 1 Dividing process 9. 12. 2 Major Changes Identified| †¦10†¦10†¦10†¦10| 9. Control Phase 10. 12 identifying the controlling elements 10. 13 FMEA 10. 4 SPC charts| †¦11†¦12â € ¦14†¦15| 10. Conclusion | †¦16| 11. References| †¦16| 2. LITERATURE REVIEW 1. DMAIC Approach to Improve the Capability of SMT Solder Printing Process This paper implements the Define-Measure-Analyse-Improve-Control (DMAIC) approach to improve the capability of the solder paste printing process by reducing thickness variations from a nominal value. Process mapping and identifying key QCH are carried out in the â€Å"Define† phase here, while mean (x) and range R control charts followed by the estimates of process capability indices are adopted in the â€Å"Measure† phase.Then, the Taguchi method including L18 orthogonal array (OA), signal-to-noise (S/N) ratio, and analysis of variance (ANOVA) for S/N ratio is implemented in the â€Å"Analyse† phase. Taguchi’s two-step optimization is conducted in the â€Å"Improve phase. † Finally, the x and R control charts for solder thickness are used in the â€Å"Control† phase. This pa per was used to understand the DMAIC implementation process methodology followed by any process. The insights obtained were how Process capability analysis was carried out and furthermore how use of control charts be validated. . Applying Six Sigma Techniques in Plastic Injection Moulding Industry This paper presents an approach to implement a six sigma technique to decrease the scrap rate in a plastic injection molding plant. The primary tools used here are SIPOC, MSA, FMEA, P-Control Charts and Hypothesis Testing. In this case study we compare the average scrap rate for the â€Å"Before† study period with the average scrap rate of the â€Å"After† study period. This paper was used to understand the use of p-charts and how they can be applied in processes were defectives are being looked at.The insights obtained were effective use of FMEA and p-charts in such processes. 3. Introduction: HCCB operates a warehouse in Sewri. It caters to South and central Mumbai. It has a capacity of around 2000 Pallets or approximately 3-4 Lacs bottles (includes Recyclable Glass Bottles + pet bottles + can). It has around 35 mini trucks which daily carries around 38 thousand of bottles dispatched from the warehouse and deliver it to the different stockist/Retailers. The warehouse operates in two shifts every afternoon consignment comes from plant to the warehouse which is unloaded there and then stacked.Every morning at a specified place called floor the pallets are arranged inspected and then containers are loaded to the mini trucks which deliver it to the stockists/retailers. 4. Process Mapping: When a truck containing pallets of soft drinks is loaded at the plant it is fully inspected and then move towards the Warehouse * Once it is reached to the Warehouse, forklifts unload the pallets and then arrange it in the warehouse * FIFO is followed for outflow of goods Now the pallets are arranged at a floor where all the pallets are inspected * Simultaneously with in spection carriers (small trucks) keep on arranging inside the warehouse * During inspection if any damage is found then it is replaced by the same fresh item * After inspection the containers are loaded (Manually) to the carriers * While loading some bottles gets damaged that is also replaced by the fresh one and a count is kept for damaged goods * Once the loading is done the carriers move towards their destiny i. e. either to Stockist/retailers 5. Define Phase: 4. 1 DMAIC project charter worksheetDMAIC Project Charter Worksheet| Project Title: To reduce the damages& improve the productivity of warehousing process| Project Guide:Prof. Madhu Letty,MrSudhakar Nair| Team Members: Rajul Agrawal, Puneet Jain| Business Case: Reduce the cost of warehousing & last mile delivery| Problem Statement: The task is to identifythe sigma level of warehousing process including last mile delivery as a single processand then analyse the process and find the scope of improvement| Goal Statement:To imp rove the warehousing process & reduce damages| 4. 2 CTQ Tree: Reduce damages Men Machine Method * Proper Training Learning Curve * Commitment * Proper Maintenance * Proper Stacking * Use of Rodent boxes * Inspection 4. 3 Voice of Customer: Here the customers are stockists/retailers to whom the goods are delivered. The Voice of Customer (VOC) is used to describe customer’s needs and their perceptions of product or service. The customer requirements from process and product are: * No damage/deformed item should reach to customer * If any damage is found then on the spot replacement * Customers don’t want to keep the track of damaged items which needs to be replaced next time when delivery van will come 4. Voice of Business: VOB is something which is critical from the perspective of stakeholders (WHse managers, Operators, All sorts of employees etc. ) in the business. * Improve profitability * Reduce cost * Least damages * Improve fill rate * Improve customer satisfaction 6. Measure Phase: 5. 1 Data to be measured: The following table shows the defective items noted in the month of October- November. From this data we calculated the defective proportion & defects per million opportunities. Defective Items| Total Items loaded| Defective proportion| DPMO| 145| 392732| 0. 000369209| 369. 2087| 55| 392700| 0. 000394703| 394. 7033| 132| 378243| 0. 000348982| 348. 982| 159| 332345| 0. 000478419| 478. 4185| 165| 402389| 0. 000410051| 410. 051| 145| 345673| 0. 000419472| 419. 4716| 123| 326789| 0. 00037639| 376. 3897| 190| 389023| 0. 000488403| 488. 403| 120| 334565| 0. 000358675| 358. 6747| 110| 324123| 0. 000339377| 339. 3773| 121| 306543| 0. 000394724| 394. 7244| 156| 402489| 0. 000387588| 387. 5882| 212| 437698| 0. 000484352| 484. 3522| 138| 290873| 0. 000474434| 474. 4339| 112| 238945| 0. 000468727| 468. 7271| 119| 367545| 0. 00032377| 323. 7699| 129| 263421| 0. 00048971| 489. 7104| 56| 463752| 0. 000336387| 336. 3867| 145| 375643| 0. 000386005| 386. 0 048| 123| 342356| 0. 000359275| 359. 2751| 90| 289532| 0. 000310846| 310. 8465| 225| 462163| 0. 000486841| 486. 8412| 121| 284532| 0. 00042526| 425. 2597| 175| 404512| 0. 00043262| 432. 62| 180| 403212| 0. 000446415| 446. 4153| 127| 329261| 0. 000385712| 385. 7122| 212| 431962| 0. 000490784| 490. 7839| 132| 337961| 0. 000390578| 390. 5776| 198| 326781| 0. 00060591| 605. 9104| 109| 392861| 0. 000277452| 277. 4518| 5. 2 Process Sigma Calculation: Average no. of items loaded each day = 360418 Average no. of defective items per day = 148Average defective proportion = 0. 000411328 Average DPMO = 411 Value of Sigma = 4. 9 Since the process sigma is 4. 9 which is less than 6. Now the next task is to analyse the process to find the scope of improvement. 5. 3 Statistical summary of â€Å"No. of defective items observed at various days† Observations: * Since P-value >0. 05 so the data passes the normality test * From the histogram it is visible that frequency distribution of defective data can be approximated to normal distribution * Since the data can be approximated as normally distributed we can apply process capability and SPC analysis . 4 Control Chart: Here in this case when the goods are inspected either they will be accepted to be shipped or simply discarded. So here we are not concerned with the no. of defects but concerned with the non-conformances (defectives). So the P-chart has been selected for SPC analysis:- Observations: * The above P-chart shows that all the observations lie inside the natural control limits. * It can be said that the process is under statistical control. * Since the process is under statistical control we can check for its capability. 7. Process Capability Analysis using MINITAB 15: * The desire is to minimise the damages to nil so the target valueis set to be zero. Observations: * Process sigma = 3. 34 * PPM Def = 410 which is lesser than 3. 4 ppm 7. Analysis Phase: 6. 1 Root Cause Analysis: 6 Implementation Phase: 7. 1 Propose d Action Plan: 7. 1. 1 Dividing the whole process of warehousing to deliver goods to the stockist/retailers into 4 stages: The process is divided into 4 stages on the basis of people& machines involved. In stage 1 goods are transported to the warehouse by one set of people (3 PL).Since warehouse operates in 2 shifts so when the trucks come from plant to warehouse that is unloaded by different set of people & in stage 3 â€Å"stacking at floor+ inspection + loading containers to carriers† are done by different set of people (working in 2nd shift). In stage 4 the goods transported from warehouse to stockists/retailers by different set of people and different carriers are involved. The purpose of dividing the whole process into 4 stages is to get more specific causes stage by stage and to get more insights.Since the different people and machines are involved in each stage so some specific plans may be put in place to reduce the damages. The following table shows the different ca uses and actions: Stage| Causes| Action Plan| 1| * In-Transit Damages * Bad Road Conditions * Mishandling by the operators| * Since in stage 1 the transportation is done by the 3PL so while selecting 3PL service provider company can bring some clauses in the agreement related to minimum breakage acceptable * Operators can be nstructed to follow the best route * Maintenance of carriers periodically after a specified time| 2| * Jerk in forklift * Over stacking * Improper training * Mishandling by the operators| * Establish SOP for the forklifts operation * Periodic maintenance of forklifts * Company currently uses diesel run forklifts that can be replaced by battery operated forkliftswhich require less maintenance * Provide incentives to the operators for achieving a certain level of damage free work * Provide ergonomically fithandles to the containers * Pet bottle packets as shown below gets unwrapped sometimes that needs proper packaging * Above kind of packaging can be either repla ced by carton (but that would not be a cost effective solution) or same packaging can be improved | 3| * Improper operation/jerk in forklift * Improper inspection * Mishandling | * Try not to rotate the people involved in inspection so that their learning curve makes them more efficient in that particular task * Provide incentive to the employees * Encourage employees | 4| * Overloading * Improper truck operation| * Avoid overloading * Proper training to the truck operators * Hire experienced operators * Provide incentives| | Environmental Causes * Rat Bite| * Especially tetra packed drinks are attacked by Rats * Use Rodent boxes to kill the rats * Daily check the rodent boxes & clean it if needed| 7. 1. 2 Major changes which can be brought in future to improve the overall process * SOP for forklift operations * Proper maintenance of forklifts and Trucks * Use of battery operated forklifts * Avoid overloading * Avoid over stacking 7 Control Phase: 8. 1 Identifying the Controlling El ements:The Critical-To-Quality Elements needs a proper control and inspection and hence the following Steps can be taken for the same: 1. Fork Lift Inspection Check Sheet: 2. Training Check List/ Regular Knowledge Tests 3. Rodent/ Insects Check List 4. Better Stacking Procedures a. Increasing the strength of the pallets from by increasing the cross pieces by 8 from 5 for the same 5cm x 10cm boards. b. In case of need to over stack during peak demand, we can keep the crates at a cross position so that the load gets distributed 8. 2 Failure Mode and Effect Analysis (FMEA): Use of FMEA tool for better analysis of damage reasons will help establishing a better control procedure. FMEA Flow Diagram 8. 3 Use Statistical Process Control (SPC) Charts:The case here is for graphing defectives for a varying sub group set. Hence use of p-chart should be used for continuous control. It will check when the variation is natural and when it needs correction. The following excel template can be used where directly data can be entered and the resulting p-chart will be generated. Excel template for Formulating p-chart 9. ESTIMATED BENEFITS OF PROJECT The biggest benefit of the project is in terms of reducing the risk of product unavailability downstream. The probability of defects can be drastically decreased and remain in specification limits. * 4-Stage Implementation phase for reducing defectives * Increased Sigma Levels approaching six sigma standards Increased Customer satisfaction and Product availability * Laid down Standard Operating Procedures (SOPs) for better warehouse operations control 10. CONCLUSION The reasons for the excessive defects are found. Over-stacking, Over-Loading & improper forklift operation were found out to be prime reasons using Cause and Effect Diagram. These were considered the CTQ’s for the warehousing operation. Project benefits were estimated and it is found that this improvement can bring the improvement in fill rate. 11. REFERENCES: * ww w. dmaictools. com * www. sixsigmatutorial. com * www. sixsigma. in * Six Sigma Way ? Team Field book by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh * Six Sigma for managers by Greg Brue

The Lack of African American TV Shows

The norms of American television during its early years have always been focused on the so-called â€Å"social whiteness† owing to the fact that shows have always been dominated by the whites.This theory of racial subjugation was eventually refuted since white and black characters after the 1980s do get the same amount exposure on TV shows. Considering the height of racial discrimination in the United States, the lack of African American TV shows is not surprising though African American celebrities have the same acting skills as non-African Americans.The shows allotted for African-Americans, predisposed or not, have been limited to situation comedies (sitcoms) and stand-up comics to exemplify that these marginalized sector indeed does get the equality of quantity of said TV acts.To cite in history, there was the â€Å"Amos N’ Andy Show† which commenced in 1928 as a thirty-year radio show and broadcasted on television in 1951 which only lasted for two years becau se of the massive protests by the black community. It was the lone TV show with an all-black cast during the period. There was also â€Å"The Beulah Show,† â€Å"The Nat King Cole,† â€Å"All in the Family,† â€Å"The Jeffersons,† â€Å"Good Times,† â€Å"What’s Happening,† â€Å"That’s My Mama,† and â€Å"Sanford and Son.†The era of â€Å"The Roots,† â€Å"The Cosby Show,† â€Å"Different Strokes,† â€Å"Webster,† â€Å"Gimme A Break,† and the â€Å"A-Team† also came. Many contemporary TV shows featuring African Americans followed thereafter including NBC’s â€Å"Hidden Hills,† FOX’s â€Å"The Bernie Mac Show† and â€Å"Cedric the Entertainer Presents†¦,† ABC’s â€Å"My Wife and Kids,† CBS’s â€Å"Robbery Homicide Division† and â€Å"Hack.†The former network WB also aired black-oriented shows as â €Å"The Hughleys,† â€Å"The Steve Harvey Show† and â€Å"The Jamie Foxx Show.† To enhance racial diversity, WB also featured â€Å"ER,† â€Å"Smallville,† â€Å"Gilmore Girls,† â€Å"Friends† and â€Å"The West Wing.† Meanwhile, UPN introduced â€Å"The Parkers,† â€Å"One on One,† â€Å"Girlfriends,† and â€Å"Half and Half.† Even the popular reality TV shows â€Å"Survivor† and â€Å"Big Brother† even incorporated black contestants in them.According to Screen Actors Guild (SAG) in 1991, schedules for prime time shows are still segregated in that African American dominated shows were isolated still and in some networks like FOX and NBC, the blacks were still underrepresented, such the term â€Å"ghettoization† of African American TV shows.Studies by SAG further revealed that there are two types of programming: first, â€Å"resourceful† programming wherein some shows incl uded a racially diverse cast and â€Å"missed â€Å"opportunity† in which no effort is made at all to broaden their horizons in terms of casting.An example of the first type is â€Å"The Practice† where it gave importance to African American casts, placing them in major roles with long screen times. As have been mentioned earlier, African Americans did not have much opportunity in drama and more serious roles.Shows like â€Å"Sex and the City† and HBO’s â€Å"Six Feet Under† put blacks in very minor, insignificant characters. Oftentimes, blacks are associated with being criminals, villains, gangs, troublemakers, street people, mobs, sidekicks or subordinates in TV performances. These racial stereotyping is not helpful in terms of reconciling the diversified cultures of blacks and whites living in one nation.It cannot be denied that television is one of the most influential media of information dissemination in the world today. Amidst globalization , television plays a great role in shaping the minds and perspectives of people about things happening in their immediate environment. The squaring off of cultural, racial and sexual distinctions should be given priority if indeed the goal of unification and eliminating discrimination is to be realized.The lack of African American TV shows is an illustration as to the inequality of racial representation in media. Even if African Americans constitute only a marginalized portion of the population, they should be given equal TV exposure to indicate that racial chauvinism has been resolved and eliminated. If whites are shown to overshadow the blacks on TV, the audience will get the idea that impartiality still exists even in the entertainment industry.It should be emphasized that television serves as an important cultural medium. Through this instrument, people learn about cultures of the different races.Whether genuine or not, what is shown on TV will be the image that the audience wil l grasp regarding that particular culture. This is the reason why extra care and caution must be considered when depicting cultures on TV shows since they shape the representation of that ethnicity.As mentioned earlier, African Americans often have negative persona in many TV shows. Because of this, the audience will tend to generalize that African Americans are indeed those kinds of people. This brings about a complex societal problem with regards to people’s attitudes towards African Americans.In conclusion, the lack of African American TV shows is not merely a question of the quantity of shows broadcasted on television but it is also a question of the quality of shows that are being aired globally.Cultural sensitivity is an important factor in that African American characters should not be limited to being slapstick comedians and humorists, but their roles must exemplify what the true black culture is in order to educate people about their beliefs and ideologies. It is onl y through a wider and deeper understanding of other ethnicities can we solve the problem of racial prejudice.Therefore, it is quantity coupled with quality of African American TV shows that will make the imparting of the black society more meaningful and constructive to be able to correct the mistaken identities of African Americans. By increasing the number of quality African American TV shows, deliverance is within reach.Referencesâ€Å"Amos N’ Andy Show.† (n.d.). The Museum of Broadcast Communications. Retrieved February 18, 2008, from http://www.museum.tv/archives/etv/A/htmlA/amosnandy/amosnandy.htmEaston, B. M. (n.d.). â€Å"African-Americans on TV: A Retrogressive Renaissance.† Retrieved February 18, 2008, from http://www.purrmag.com/Purr12/blacksontv.htmlKumbier, A. (n.d.). â€Å"The TV Ghetto.† Retrieved February 18, 2008, from http://www.poppolitics.com/articles/2002/09/09/The-TV-Ghettoâ€Å"Racism, Ethnicity and Television.† (n.d.). The M useum of Broadcast Communications. Retrieved February 18, 2008, from http://www.museum.tv/archives/etv/R/htmlR/racismethni/racismethni.htmâ€Å"The African-American Television Audience.† (n.d.). Nielsen Media Research, Inc. Retrieved February 18, 2008, from http://www.nielsenmedia.com/ethnicmeasure/african-american/indexAA.html   

Breaking Through Essay

â€Å"Success is not final, failure is not fatal; it’s the courage to continue that counts†(Winston Churchill). Life is dependent on our dreams. If you ever fail along the way to your success, you’ll be tempted to get yourselves right back and continue your journey. Although, if ever found yourself to be successful, would you stop there? Or would you have the courage to continue and set higher goals for yourself? In the book â€Å"Breaking Through† in which Francisco Jimenez is the main character and author, he faces many obstacles. Although, Francisco has encountered multiple obstacles, he has many characteristics, which are being responsible, ambitious and respectful. Francisco has faced many dilemmas in his life, yet they’ve made Francisco a better person at the end of the day. Francisco has countless of characteristics. Although the ones in which stood out the most would be being responsible, ambitious and respectful. Francisco has a large number of characteristics, which make him such an admirable character in the book â€Å"Breaking Through†. The first characteristic that plays a big role in Francisco’s character would be being responsible. Francisco’s dreams are to go to college and have a better future for himself and his family. Although his home situation and him being emigrate from Mexico, struggling with English cause him to face many obstacles before he reaches his goal. Due to his home situation, Francisco learns to be very responsible. One perfect example would be when Roberto and Francisco come back to Bonnetti ranch with out their parents. Roberto and Francisco had to go to school and work and lastly save money to send to their parents back at Mexico. Francisco says, â€Å"The sounds of Papa’s coughing, the rattle of his aspirin bottle, and the rolling of Mama’s twelve-inch lead pipe as she pressed dough to make tortillas were absent.† Francisco says (19) The second characteristic Francisco has would be is being very ambitious with helping his family and his personal goals like attending college. Francisco has always loved learning but English has not always been easy for him to learn. Although Francisco has other responsibilities apart from school he works in the  fields and with Mike Nevel. One example that shows how ambitious Francisco is when he runs for student body president. Regardless of Francisco’s other obligations he was determined to make time for school priorities. â€Å"If I run and win, I’d have to study more in the evenings after work, sleep less, and skip some scho ol dances.† â€Å"Francisco says (140) Lastly, the third characteristic that stood out to me as well is Francisco is very loyal. Francisco and papa have different opinions about the future. Although papa would prefer for Francisco to not leave for college, Francisco always has Papa’s wishes in his heart. Every decision he makes or takes into consideration, Francisco always thinks about how will it affect his family finically or emotionally. One example to this characteristic would be when Francisco is at his second semester of his senior year. When his fellow classmates are sharing their options on what university they might attend. Although not for Francisco, he is positive about Papa not letting him continue his education beyond high school. â€Å"Some were going to the University of California at Santa Barbra or UCLA. Others got into Fresno state but were waiting to hear from Berkeley. I did not share their enthusiasm. I had to stay at home and continue helping my family.† Francisco says (163) In conclusion, although Francisco has many characteristics that are shown in â€Å"Breaking Through† the ones that stood out the most me were being responsible, ambitious, and loyal. Characteristics are what make us a good or bad person at the end of the day. Also, it’s meant for us to show other people are potential in life or other wise.

Cat Eye Syndrome

Cat Eye syndrome Cat eye syndrome is a rare chromosomal disorder that may be plain to see at birth. The name â€Å"cat eye syndrome† comes from a distinctive abnormality in the eye that is shown in some affected people. This feature consists of partial absence of ocular tissue often affecting both eyes. Affected ocular tissues may include the colored region, the middle layer, and/or the innermost membrane of the eye. Individuals with cat eye syndrome frequently have coloboma(s) (which is a structural defect of the eye), down slanting eyelid folds, widely spaced eyes and/or other ocular defects.Discovery and cause: This disorder was discovered in 1898. In individuals with cat eye syndrome, the short arm and a small region of the long arm of chromosome 22 are present three or four times rather than twice in cells of the body. Symptoms: * Partial absence of the tissue pertaining to the eye * Mild or moderate mental retardation * Cat-like, downward slanting opening * Malformations of the facial and the skull region * Eyes are widely spaced Inherited: As cat eye syndrome is an inherited genetic disorder, it occurs by birth.The defect can arise from either parent, as it can be transmitted through both sexes. The person is diagnosed considering the symptoms present in the body. Treatment: Treatment is given according to the severity of the symptoms. Patients with short stature are given  growth hormone therapy. Miscellaneous: A recent study suggests that cat eye syndrome affects 1 in about 74000 people, making this a pretty rare disorder. This chromosomal disorder can occur in both, males and females. In many cases, individuals are born with this syndrome because it is prevalent in their families.

Business Plan For Early Intervention Education Essay

Business Plan For Early Intervention Education Essay The purpose of this paper is to show the need for early intervention for infants and toddler with Autism and Intellectual Disabilities. Kitkat the Educators program will prepare disabled students to excel at a young age, by teaching, training stimulating the mind to create an atmosphere to function outside of one’s self. Kitkat is not like the competitors, this school will focus and offer advance communication skills (technology) to encourage speech, physical strength, academics, top of the line technology, after school tutorial, recreational, craft and dance. This disability has created a need for quality child care development and training to help children with Autism and Intellectual Disabilities to be successful in life. Also, the owner focuses on parent trainings, parents turn to for support, reassurance, and hope when faced with the uncertainty of their child’s future. It is important for parent participation as long as their child receives services from the scho ol. This program will focus on parents learning all techniques use in the classroom in the home, and community. History of Organization Kitkat is a privately held corporation run by its owner, Cathy Austin, who has 20 years of experience teaching students with Intellectual Disabilities (ID) and Autism (A). The owner is certified as special education teacher and highly qualified by the State of Georgia. The owner currently has a bachelor degree with a concentration in mentally retardation. Which is now known as intellectual disabilities? The owner will be supported in daily operations of the school by a consultant, a campus director and certified educators with experiences in the child care field. Intellectual disability (ID) is now more common amongst autistics than in the general population. Overview: According Ackerman, (2011) â€Å"The increasing prevalence of Autism has been recognized as the fastest growing developmental disability in the nation, affecting one in 88 children. It is now the third most common childhood disorder, more common than Down syndrome and childhood diabetes combined. In turn, parents need to be informed of the assessment, treatment, and intervention resources available to help their children if diagnosed with autism. At the center of KitKat the Educator, we want to reassure parents that there is hope, and through our services, individuals will be able to maximize their potential. KitKat has established itself as the institution that parents turn to for support, reassurance, and hope when faced with the uncertainty of their child’s future. We want to reassure parents that there is hope, and through our services, individuals will be able to maximize their potential.† To most effectively meet the needs of children with autism and their families, KitKat the Educator has developed a training and education center scheduled to open in 2013. Ackerman states (2011) â€Å"this new initiative will create a more timely early diag nosis screening for infants and toddlers who may be afflicted with Autism. A Licensed Clinical Psychologist (LCP) will be hired to meet the ever-growing demand for extensive evaluation, assessment, and treatment services. KitKat will work collaboratively with local service providers, and school systems, to create a progressive and comprehensive treatment facility to best serve children’s needs (Ackerman TACA, 2012).†

Berlin Diaries Vs Survival In Auschwitz Essay

Berlin Diaries Vs. Survival In Auschwitz Essay, Research Paper Berlin Diaries V. Survival in Auschwitz The two books Berlin Diaries by Marie Vassiltchikov and Survival in Auschwitz by Primo Levi both chronicle World War II from two different positions. They are both personal histories from each writer # 8217 ; s existent experiences. The two books have different formats, points, facts, and actualities. For illustration, Berlin Diaries is in existent diary format, and Survival in Auschwitz is in narrative format. I found that Berlin Diaries was harder to read because of the format, where Survival in Auschwitz was easier to follow. Besides both narratives were taken from two really different points of position. Marie Vassiltchikov was a Russian blue blood that fled Russia and was seeking safety in Germany. Primo Levi was an Italian Jew who was captured by the Nazis and taken to a concentration cantonment. Vassiltchikov was free, she lived a restricted life, but she still had her freedom. Levi was a captive ; he lived a prisoner slave life and had no autonomies or freedoms. This difference seems to be the most eventful. They led such different lives. Levi was the absolute curse of the Nazi being, as they were to him. In contrast, Vassiltchikov really worked for the Nazis ; granted to hold the freedom that she did, that # 8217 ; s where she had to work. But still, Vassiltchikov had freedom, how much more different could one get from being a Judaic captive in a Nazi concentration cantonment, as Levi was. There are so many points to this major contrast that it about encompasses the full construct of comparing and contrasting he two. While there could non be anything more opposite than holding freedom and being a captive, there were still other differences that had no respect to Vassiltchikov and Levi # 8217 ; s existent life conditions. Missy ( Vassiltchikov ) originally was flying the Russian ground forces. They would hold killed her for being an blue blood. Primo # 8217 ; s danger was ever from the Nazis. His Judaic # 8220 ; race # 8221 ; was his grade of decease. As mentioned above, Missy was a Russian blue blood ; Primo was from the working category of Italy. Generally their demographic backgrounds could non acquire much different either. Religion was besides a major and blinding difference. Besides as mentioned above Primo was a Jew and Missy was Christian. This difference is what separated them further in Missy # 8217 ; s freedom and Primo # 8217 ; s imprisonment. Another difference that played a immense function in each book was the existent placing of each narrative. Missy wrote her journals as she traveled through out Germany and Europe. She experienced bombardment, metropoliss being destroyed and the existent war right in forepart of her. Primo on the other manus, may hold been right in the center of the war # 8217 ; s causes, but he neer saw the combat and the bombs like Missy did. Girl may hold had freedom, but she was out in the center of the battleground. It is a difficult realisation to hold that Primo could be in a immense Nazi labour cantonment and non of all time truly experience World War II from the existent war position. He was the war, but neer truly saw it. He lived a war but it was a different war ; his was internal, unsafe and merely as life threatening as being on the forepart lines, but it was about like all the other combat was non-existent to his day-to-day conflict of life. Another enormous difference was the format of each book. Berlin Diaries was merely that, a diary. Missy wrote what was go oning as it was go oning. She had no clip to reflect on her experiences, she merely took history for things as they happened. Survival in Auschwitz was written in retrospect to the war. Primo wrote it as a memoir and had old ages to reflect on his experiences. He wrote it to read like a narrative. One can follow his day-to-day life and acquire a image of what this snake pit on Earth called Auschwi tz was truly similar. It gives a graphic history of what life, as a Judaic captive in a Nazi labour cantonment, would be like. Berlin Diaries, since it was a diary, makes it harder to acquire that image of life. Missy is frequently concerned with her ideas and personal life while she is right in the center of acquiring bombed. It might look really petty at times, but those bombs were her life. She was non seeking to do a narrative out of it. She was merely composing how she lived. If one were to populate in the center of the battleground during a war, one would still populate their life. She could non hold realized at the clip that she was right in the center of something that was altering the universe as she knew it. How could anyone cognize that what is go oning to him or her right now is history? To them, it is merely their life. If Primo were to compose Survival in Auschwitz as it were go oning, the book would be wholly different. The differences between these two books that are about the same war have many differences ; nevertheless they have some analogues and similarities every bit good. The first major similarity is that they are about the same war. They have the same causes and the same factors set uping the same period in clip. The Nazis are present in both books, and are viewed negatively in both. Their lives were drastically changed by the same war. They may hold been in different state of affairss, but the same grounds put them in those state of affairss. They were from such different backgrounds, but brought down by the same thing. Everything was comparative. Both Primo and Missy were populating out of necessity ; they had nil of their former lives. Their personal properties and loved 1s were gone. Their lives were brought down to desolation and bare endurance. They were missing the agencies to populate as they had ever known. They had no control over their environment or how they lived. They struggled to populate each twenty-four hours. One major analogue for them was nutrient. They were both hungering, Primo was hungering as a signifier of anguish, and Missy was merely being badly rationed ; but none the lupus erythematosus they were both hungering. Both of them wrote about nutrient invariably, they obsessed over it. Food or any sort of nutriment was the chief concern of both Missy and Primo # 8217 ; s lives. Besides they both lived each twenty-four hours in fright of their lives. Primo was in changeless fright of acquiring selected to travel to the gas chamber or merely death of famishment. Missy feared acquiring caught by the Soviet ground forces, acquiring killed by bombing and the Nazis. She was involved in some things that if she were caught, she would decidedly be killed. Both Missy and Primo spent their lives in changeless passage from one life agreement to another every bit good. Primo was ever being shifted from one barracks to another to the infirmary to another barracks. Missy was ever go forthing one little flat to another bantam flat, from metropolis to metropolis. They both had to cover with holding no place, no individuality and no topographic point of comfort. While everything that happened to Primo may hold been a signifier of anguish inflicted on him by the Nazis, and Missy # 8217 ; s desolation was merely due to the war ramping along, both still suffered. As one can see, these two books about World War II can be looked at on different degrees of comparing and contrast. It may look at first that they are merely similar on the surface, but one time one looks deeper into each narrative they have a figure of similarities. They have analogues on every degree of human life and endurance when faced with despair and desolation. To look at World War II through these two positions gives the reader a much more accurate and realistic image of the war than any history book of all time could. Both Survival in Auschwitz and Berlin Diaries give a complete existent life sense to a war that can frequently look unreal or incredible in modern times.

Please give a conclusion of this presentation Essay

Please give a conclusion of this presentation - Essay Example For a good student, after graduation, he or she is married and take time to think about the future life. Get money and save for the sake of the future life and for the coming generation. For students, the major aim is to have focus on the future life. For a good student, he or she is supposed to have a good future by passing very well and avoid debts in order to build wealth by saving from the little earned at work. It is health to save money because of emergency and wealth building. Also one can avoid impulse buying because of the stress one faces and may lead to a syndrome problem. In building the wealth one must create a budget that will govern and direct the investment procedures. Wealth has values like creating security to someone and promotes investment. One should avoid credit cards because they facilitate a lot of spending. It is a challenge for the students to focus on their lives and think about their

Employment Relations Essay Example | Topics and Well Written Essays - 2250 words

Employment Relations - Essay Example This socioeconomic demarcation inevitably paves way for South-to-North migration, which will remain our area of focus. In 2000, there were a total of 80.9 Million migrants in the world among which approximately 40% of the migrants were from the South. According to the International labor Organization (ILO), some of the reasons cited for migration include: †¢ Poverty †¢ Wars †¢ Famine †¢ Repression †¢ Population pressures on scarce natural resources, †¢ Wage or income inequality †¢ Growing urbanization, †¢ Reduction in the cost of transport and communications †¢ Increasing interactions among societies †¢ Establishment of migration networks by earlier migrants. Globalization is both a cause, and a consequence of migration. While most of the world is celebrating increased transnational interaction, there is growing skepticism about the fruits of such open interaction and liberal policies. This notion has translated to simultaneously incr easing nationalist sentiments in some factions, specially as an aftermath of the global economic crisis. Immigration restrains have often been a subject of moral debate with proponents of migration citing the right to emigrate, as an inalienable right of any human being. It is suggested that equality of opportunity shouldn’t be restricted by geographical boundaries. ... International labor laws and migrant unions are constantly trying to create a balance between easing migrant movement, yet maintaining national sovereignty through regulation of immigration. Consequently, the migrant worker has yet again become an area of focus. Historically seen as an instrument of convenient labor, the experiences of migrant workers pose as interesting commentaries on the existing socioeconomic fabric of the globalized world of today. THE MIGRANT LABOUR MARKET: A notable feature of a number of migrants from the South is their socioeconomic milieu and their skill and education level. While many professionals are seen migrating to the Northern regions, at the other end of the tier there is mass mobilization of unskilled labor, the attractiveness of which lies in its abundance and easy accessibility. Most economies of the South are not able to sustain their citizens, thus the labor market naturally diverts a number of people to move to destinations where they can fetc h a relatively higher price for their provided labor. (S, Valiani., 2008) On the demand side, businesses in the North view unskilled migrant workers as a convenient alternative to an empowered local labor market, thus creating room for more commanding working terms. The dynamics of this relationship cause the room for the employers to create undue influence by virtue of their position. This is perhaps an area where trade unions have not been able to negotiate because it lies beyond their conventional area of work. (Holgate, J., 2005) The need for migrant labor in a host region occurs either because of a dearth of the required labor in the local market or because of cost effectiveness. It has been seen that there are particular sectors that usually provide employment for migrant workers.

Construction safety and health Assignment Example | Topics and Well Written Essays - 250 words

Construction safety and health - Assignment Example Safety brings financial importance to the company. This is because a safer working environment has an effect on the project goal indirectly and directly. Lost costs, insurance cost, workers compensation claims, and legal fees are cut in a work setting that is safe. Indirect costs involved includes lost productivity that occurs when the employees shift their attention to the incident (Barling & Fronde, 2010). Maintaining safety reduces the schedule interruptions that minimize cost. Additionally, a safer working environment boosts the morale of employees, which later, increases efficiency, productivity, and profit margins. This is associated with less staff turnover, improved quality of work, and fewer absence of staff. Therefore, when employee implements and stick to the safety program, the company will incur a less cost-effective decision. When workers implement healthy and effective safety programs, less illness and injury rates will be expected in the company. Also, safety benefit extends to protecting the reputation of the company. When a lot of time is lost, the quality of services will be poor; will lead to client dissatisfaction. It is important to maintain workplace safety. When it is overlooked, workers will be left exposed to

The sandwich generation Research Paper Example | Topics and Well Written Essays - 1000 words

The sandwich generation - Research Paper Example This research paper aims to state the social, psychological and economic problems that the sandwich generation usually faces during this phase of life, and how their actions can affect the rest of the two generations. In order to state the best and the most accurate conclusion, a few examples of actual sandwich generation couples are included as well. The Sandwich Generation Sandwich Generation (Zal, 2001) is the generation stuck between two generations who are supposed to take care and give support to the younger generation (their children) and the older generation (their parents) at the same time. It is likely to suffer from a number of various psychological, social and economic problems are they do their job of prioritizing one of the generations over the other on different instances. The American Census of 2002 calculated that around 80-90 percent households in America provided assistance to aging parents, young children, disabled adult children and other relatives. The sandwich generations at most of the instances provided spiritual, emotional, physical, legal and spiritual support to the dependent generations. The role of the sandwich generations in these families is very demanding, stressful and mentally straining, as they are most likely to suffer from financial and emotional insecurities (Roots, 1998). According to Carol Abaya (Funnel et al, 2008), there are three different kinds of sandwich generations in various families in general. First kind of the sandwich generation, known as the Traditional Sandwich Generation, takes care of their aging parents and young children at the same time. The second kind, known as the Club Sandwich Generation (Funnel et al, 2008), is of two kinds; one takes care of their aging parents, adult children and grandchildren, this group is likely to be in their 50s or 60s, the second group is likely to be of people in their ‘30s or 40s, providing support for their young children, aging parents and grandparents’ (F unnel et al, 2008). In addition, the third kind is the one known as, Open Faced, this group, as describes by Abaya, consists of anyone else who takes part in care of elderly (Funnel et al, 2008). Younger Generation and the Sandwich Generation In a household, the younger generation is likely to be the most psychologically vulnerable to any sort of economic and social variables. As the children are likely to be in the initial socializing phase of their lives, whatever they experience is likely to create strong ideas and perceptions for them in return. Therefore, while being in this phase of life, effective communication and proper socialization is essential to ensure that the children are learning the best values and ideas, which they are likely to internalize for a lifetime. Nevertheless, in a multi-generational family, where the time and resources have to be divided amongst two different generations, the younger generations are likely to receive less than what they actually deserve. According to the research carried out by Sharon Hamill in 1994, on multi-generational families and their impacts on children, the results stated that the children in such families are likely to suffer from problems relating to ineffective communication and incomplete socialization. This caused the children to suffer from psychological problems and most of them ended up taking part in deviant and immoral activities like; being disrespectful to their parents, taking drugs, and participating in petty crimes like

Educational percptions of studying leisure and tourism Essay

Educational percptions of studying leisure and tourism - Essay Example Research shows that "one reason why young people drop out of college and university is that they haven't chosen a subject that really interests them" (How can parents and careers help to make Vocational education and success 2007). For students within the age range of 14 to 19 understanding Applied Leisure and Tourism, and learning Leisure and Tourism, as a vocational curriculum, offers wider and attractive employment opportunity. Developing awareness and an understanding of general professional issues, in Leisure and Tourism, is crucial in vocational curriculum. Leisure and recreation management is a unique and expansive field for young aspirants of vocational education, which covers many sectors, including sport and fitness, adventure and outdoor tourism, wilderness and national park recreation, even and facility management, and community recreation. As the hotel and hospitality industry moves increasingly from a skill-based to a knowledge-based industry, "higher learning has becom e increasingly critical to opening career doors and helping managers to be fully attuned to the culture, service and competitive aspects of the sector" (Why study Tourism and Leisure Management. 2007). In this perspective whether the educational approach and present curricula meet the requirements of students and employers calls for a critical review. Empowering students to take responsibility for their own learning and personal development is the proper approach of any vocational education. It is also found that "encouragement from parents and carers can make all the difference to a young person's future" as young people drop out of college and university because they haven't chosen a subject that really interests them and parents could help them to choose the subject that motivates them to learn. (How can parents and careers help to make Vocational education and success 2007). To achieve this objective, education modules should be formulated to assess the skills of students, and their attributes the employers look for in such graduates. Major attributes the employers look for are teamwork skills, communication skills, reflection and problem solving skill, giving and receiving feedback, negotiating skills, and responsibility for their own learning. Literary reviews in this respect reveal that "Knowledge and expertise based on exp eriences of combining education, learning and real business activities, are still rarely shared and transferred in modern European education" (Barnes, 2005, p.20). With this realization the government of UK is "considering replacing the current A-level system with an English baccalaureate" with GCSEs as the government's strategy for 14 to 19 year olds. It "will see the cutting back of the curriculum to make space for pupils who want to opt for vocational lessons," so that youngsters disaffected with academic subjects will be able to learn craft skills in an effort to motivate pupils to stay in education. (Vocational options for bored pupils. 2003). The latest proposals for a relevant curriculum envisage that "by offering 14-year-olds the chance to study

Analyzing And Improving The Appropriateness Of The Exams Term Paper

Analyzing And Improving The Appropriateness Of The Exams - Term Paper Example To determine these factors, a myriad of assessment methods are used on the exam questions, including basic statistics to determine the performance of the students, qualitative and quantitative item analysis. In this case, basic statistics include the mean of each question in the exam and the entire test (Black, 2003). Qualitative item analysis refers to the careful reading of the contents of the exam to determine the accuracy of the exam, find proofreading errors, and determine whether any components of the exam could tip the students towards the correct answer (Triola, 2003). This paper will analyze the hypothetical psychology test presented using the methods discussed above, after which a suggested method for improving the exam is given. The first part of this analysis will focus on basic statistics, followed by the qualitative item analysis and the quantitative item analysis. The quantitative analysis will be focused on determining a difficulty-rating index for each question in th e test. The mean for the entire test is found by adding the total scores by each student, as represented by the totals column. The mean is then found by adding all the total scores and dividing the sum by the number of students taking the test (Black, 2003). As previously mentioned, the analysis of the test will include an analysis of the basic statistics, which in this case is the mean for each question and the entire test. The mean score for the first question is 1.8, which indicates that the pass rate is high among all the students.... Basic Statistics: Mean for Entire Test Question 1 Question 2 Question 3 Question 4 Question 5 Total Student 1 2 2 0 2 0 6 Student 2 2 2 0 2 0 6 Student 3 2 0 0 2 0 4 Student 4 2 2 0 2 0 6 Student 5 2 2 2 2 2 10 Student 6 2 0 0 2 0 4 Student 7 2 2 0 2 0 6 Student 8 0 0 0 2 0 2 Student 9 2 2 0 2 0 6 Student 10 2 2 0 2 0 6 Mean 5.6 The mean for the entire test is found by adding the total scores by each student, as represented by the totals column. The mean is then found by adding all the total scores and dividing the sum by the number of students taking the test (Black, 2003). Graphs for Each Question Analysis As previously mentioned, the analysis of the test will include an analysis of the basic statistics, which in this case is the mean for each question and the entire test. The mean score for the first question is 1.8, which indicates that the pass rate is high among all the students. Question 2 has a mean score of 1.4, while questions 3 and 5 have mean scores of 0.2. Question 4 has a mean score of 2. The mean scores indicated above show the average pass rate for each question for each question, and can be sued as an indicator for the difficulty rating for each question in the test. This indicates that the easiest question is question 4, and the most difficult questions are questions 3 and 5. The mean for the entire test is 5.6, and indicates that the pas rate was evenly distributed among the students. This pass rate is depicted by the graphs shown above, which indicate the scores for each question. To determine the difficulty and appropriateness of each question, we have to conduct both qualitative and qualitative analyses.

To Spy Or Not To Spy Essay Example | Topics and Well Written Essays - 1750 words - 1

To Spy Or Not To Spy - Essay Example However, there is no consensus with many members having dissenting opinions on the capacity of embracing technology to solve their problems at hand. Some of dissenting opinion with being pro technology is the capability that the technology bring, which the chief executive officer so much believe in and has to building trust when the subordinate are under the watch always with the spyware. This presents a problem of mistrust and fear within the company. Trust is needed for the company to be reputable and cooperative. It emerges that the transitioning from the founders of the company to the current CEO of the company did not have more of technology but it advanced. The previous regime based their property on the research that enabled them to know area of opportunity, threats, weaknesses and strength. With such knowledge, it was easy for the company to grow. The root cause of the stalemate and problem was the new chief executive office coming up with almost sudden change. According to research done by Carr & Trahant change is not something that should be done once but introduce slowly to allow people to familiarize with. The new chief executive came with philosophy of embracing technology, which appeared to be skewed toward spying employees. This cause discourse within the board. The strategic position has negatively affected by the problem in a number of ways. First, the resistance of being pro technology delays the program. Use of spyware is also observed as absence of trust hence bringing the divisions in the company. The current marketing of Globe Alive, Inc is Edmonton area. They have good customer base in Edmonton area. In addition, this organization has very clear objectives. For example, facilitate efficient communication between global partners, discern in-bound supply chain elements from out-bound shipments, expedite customer orders in a timely manner, electronically transfer funds around the world, and monitor employees to ensure

Gulf Regional Legal Environment of Business Essay - 1

Gulf Regional Legal Environment of Business - Essay Example There lies the presence of Sharia courts especially in the Gulf Region along with the existence of civil courts which help to preserve the law and order of the region (WSG, 2012). The various purposes of law which is prevalent in the Gulf Region include promoting the aspect of social justice, serving as a moral guide for the citizens, assuring personal freedoms and most importantly preserving law and order. The concept of business law is described as the enforceable rules and guidelines of conduct which administer the activities of the buyers as well as the sellers in business market exchanges (The McGraw-Hill Companies, n.d.). In relation to the business law, it has been viewed that there lies the broad accessibility of arbitration procedures which are encouraged as a way of finding resolution for any sort of disputes relating with the aspect of business law especially in the Gulf Region (WSG, 2012). In this paper, the concept of law as well as its importance to the society along wi th its various sources will be taken into concern. Moreover, a complete analysis of the case study on the basis of the concept of Tort of Law will be portrayed in the discussion. Discussion Importance of Law to the Society The major importance of law to the society is that it provides the enforcement power to the state in order to administer the behavior of the individuals belonging to any particular society. The different laws act as a formal based system of social control which exercises their absolute power at the particular time when there lies the non-effectiveness of the informal forms of social control (Tischler, 2010). The other crucial significance of law to the society is that it keeps the society running. Moreover, in the absence of law, there lies immense probable chance of occurring chaos as well as conflicts between the various social groups of a community. The introduction as well as the application of the various laws facilitates to preserve the orderly form of the s ociety and also to keep the world safe by a large extent. The role of law has been viewed to be a system of rules as well as regulations which emphasize upon the directive of maintaining the interrelation between the people along with their conflicting interests. With the non-appearance of any sort of established laws in the community, people would be free to take various decisions on the basis of their own ideas which can ultimately raise social conflicts considerably (Raz, 2009). Sources of Law Generally, the various sources of law include formal as well as material sources. In this regard, the formal sources are viewed to be the sources from which the law attains its force as well as validity. Conversely, the material sources of law refer to the different procedures which give rise to the evolution of the materials that are viewed to be the significant components of law (Dixon, 2007). In this similar context, it has been viewed that the different law sources especially in the Gul f Region include the Islamic law, Constitutional law and Legislation. The other law sources in the Gulf Region comprise the establishment of Abu Dhabi Court Law, Sharjah Court Law and Social Security Law among others. The Sharia courts are viewed to be

Developments of Music and How the Internet Has Changed the Music Essay

Developments of Music and How the Internet Has Changed the Music Industry for Artists - Essay Example Later on in the century, other modifications had to be fixed to the mechanism to enable audio playback for the sounds captured by the device (Inglis 2006, p. 111). This was essentially in the form of a phonograph, which was pioneered by Thomas Edison. The phonograph enabled for the reproduction of the recorded music as opposed to the phonautograph that only enabled recording but no playback. An advancement of the phonograph led to the invention of the world renowned gramophone, which then set a new bar in the production of, and recording of musical pieces. Emile Berliner held the patent for the gramophone, thereby cementing her name in the music production history. It also brought the onset of disks as a medium for storing sound pieces and later on allowing for their playback through a form of rotational mechanism. However, all these advancements in the production of music still relied on mechanical mechanisms, as their periods of invention fell within the time that could not allow f or integration with electricity (Fenlon 2009, p. 243). The onset of electronic recording was in the early 20th century, and this greatly improved the recording and production of music. This was especially with the advent of the microphone, which replaced the initial mechanical means of recording sound. After the introduction of the electric forms of music recording, most of the music production processes adopted the microphone as the chief equipment for recording music (Goetschius & Tapper 2001, p. 211). This was still reliant upon discs where the electronic recording would be applied either on a single side or on both sides of the disc. Furthermore, another breakthrough in the line of music recording came with the invention of magnetic form of music recording. This was through an... This essay approves that music production has been highly modernized in respect to technological advancements. This is especially since the first forms of music production were an easy task that involved neither a lot of people nor any forms of complex instruments or mechanisms. The pioneering music production mechanisms involved quick processes that took only a couple of days and the music would have been produced. These early forms of recording, such as acoustical recording mechanisms, involved live and direct recording of the music on a medium. Through this, music was passed through some medium to finally reach the audience. This report makes a conclusion that upcoming artists need not be within recording studios as they can easily send their raw musical compositions to producers through the internet who then process it and give them feedback still through the internet. On a general outlook, the internet is used throughout the production of music in the contemporary world. All processes ranging from the recording to the advertising and distribution is web based and the process has been made even faster. The development of music from the initial phases pioneered by Thomas Edison to the era of the internet in relation to music production has highly influenced the trends in how music has developed. All the stages have been essential in music transformation, with the internet being the most revolutionary in most perspectives.

The connection between happiness and religion in general and the Essay

The connection between happiness and religion in general and the positive correlation therein - Essay Example The purpose of the essay is to investigate the connection existing between happiness and religion. Happiness and religion exists mainly because many, if not all, of the religions tend to focus on the minds of the followers. Studies have revealed that while not many religions may explicitly express their full support or agreement to positive psychology, many embrace it. That is to say, the components of positive psychology are normally applied in many of the religious teachings though without using the same terms. In positive psychology, the central ideology is focusing on the positive even when faced with an enormous challenge. Similarly, in many religions, the followers are encouraged to rely on a being capable of helping them with the challenge. Therefore, when this happens, the people feel the burden is not insurmountable and tend to hold a positive attitude. Consequently, the religious people are compelled to remain positive in the midst of challenges. It is after remaining positive that religious people exhibit happiness since one’s psychological state is imperative to happiness. Notwithstanding these assertions, there is a disparity when it comes to the role played by religion in various social classes. For instance, the poorest people in the society may attribute much of their success to religion unlike the others who, despite holding religious beliefs, may take credit. In short, religion does indeed influence happiness but in different capacities depending on the class of people involved. Religious individuals of higher status in the society may not always ascribe to religion as their source of happiness. Conversely, the others who cannot in any way control their lives will most likely rely on the beliefs and practices to find insurance, happiness and satisfaction in religious places. In light of the above, it is evident that even though religion does indeed have a significant impact on one’s happiness, it

Husband, Lover and Friend Essay Example | Topics and Well Written Essays - 750 words

Husband, Lover and Friend - Essay Example The husband and the wife are just like a vine intertwined or a branch grafted to another branch, with both branches sustaining one another. A man must also realize the implication of two people spending a lifetime together and sharing a life together even when it entails tremendous amount of tolerance and self-sacrifice. Both husband and wife must fulfill the human needs for love, friendship, family, and companionship the need for affection, recognition, and appreciation. All of these are plain and simple manifestation of love. The role that a husband plays could also be defined by what we expect him to be. Everybody expects a husband to be faithful, dependable, tough, yet tender. A man's faithfulness means so many things. It could mean loyalty, devotion, reliability, and fortitude. A man is faithful not only to the woman but he should also be faithful to his obligations and the tasks that go with being a good husband. A man is devoted to the woman not only with his attention but also in the time that he spends with her. The husband also provides security at home. It is quite burdensome for a man that he must provide all the needs at home. However, in many ways doing this is what really makes a man a man. He was made the stronger sex, physically so that he could protect the woman and spare her from the cumbersome tasks. Most of the time, husbands measure themselves up on the power or authority that they wield in the family. However, a husband needs not a commanding voice or any rule or law because a woman does not adhere to any other kind of influence but love. A woman would surrender her spirit to the man who knows how to love. Bayless Conley could not have been so right when he quoted that "husbands must go all out in love for their wives - a love marked by giving, not getting." He further stated that wives are a reflection of the words husbands speak to them. Conley explains: I can learn a whole lot about a man by just looking at his wife's countenance. I find out what kind of man you are by looking at your wife's face. She is a reflection of the way you treat her and of the words you speak to her. It is written, not all over your face. It is written all over her face. If you are going to be a good lover, you first have to learn to love with words. Compliment rather than criticize. ( 2 ) If it is true that a good wife brings joy and honor to the husband, it must also be true either way for it is the person whom we love and value the most who could shape our character and affect us the most. A woman would look good and look happy if she is treated right. If a husband fulfills the woman's needs, it makes her happy. Finally, the husband was charged to: Live joyfully with the wife whom thou lovest all the days of the life of thy vanity, which he hath given thee under the sun, all the days of thy vanity: for that is thy portion in this life, and in thy labor which thou takest under the sun.

SEO content for a web site selling custom trailers Essay

SEO content for a web site selling custom trailers - Essay Example This is intended to bring closer selected medical services to far-flung community areas not accessible to health services. Lately, some hospital functions were devolved to diagnostic medical health mobile clinics like dental services, x-ray, blood, HIV, pregnancy, malaria and urine tests, MRI imaging, and other possible medical services are now made conveniently available to the public through customized mobile medical trailers. Mobile medical exam trailers are a necessity in far-flung community areas where first-rated hospitals are remote from community and health services that are difficult to avail of. A mobile medical exam trailer should have laboratory and diagnostic medical testing capability with a minimum of three doctors and nine nurses. It is important that a medical diagnostic mobile trailer accommodate around 1,000 patients per week more or less. With a mobile medical exam trailer, selected medical services can now address certain medical health needs of remote communities. Thus, if your community local officials are to purchase a mobile medical trailer to service their constituents, here are some pointers on how to select a customized mobile medical exam trailer. Customized mobile medical exam trailer must have these basic health services: Medical Imaging equipments are expensive to acquire and install. These also need more spacious room to get them installed. So depending on the allocated budget, proponents or those who will be responsible in setting up and operating a mobile medical diagnostic and laboratory trailer will have to check on what their budget can afford. For cheaper options, you may choose to merely have a single health service independent Mobile trailer like providing only a mobile Ophthalmology Clinic or an independent Dental Care Mobile Clinic within the community. Regardless of the constraints, it is highly recommended that any far-flung community that is remote from any prime medical hospital or

Statement of Purpose Essay Example for Free

Statement of Purpose Essay This was the lesson I learnt from my father, an unceasing learner and a person who would never give up no matter how many and how difficult the obstacles may be. Having understood from him that success is a moving target, the years of my life with my family have inculcated in me a desire to achieve perfection. I propose to read myself starting from childhood to school days to college days to the vestibule of my career. In a few months’ time, I will be completing my B. Pharm prestigious University namely Acharya Nagarjuna University, A.P, India. I am now in the next stage of building my career. I am aware of the influence that the decision will have on my life and I find that I have no hesitation in progressing along a path I had been planning over the last four years. It is my firm conviction that, that one should apply one’s creativity and talent to contribute something original in science and technology. This calls for a specialization in the field of one’s interest. It is in this respect that, I feel undergraduate education is lacking in depth. A graduate education at a reputed university would be invaluable in honing my skills and knowledge, which are very vital for shaping my career. After a careful consideration of my academic background, abilities and career goals, I have decided to pursue my graduate studies in the field of Chemistry. While my graduate study has helped me develop an insight into my intended area of specialization and the ability to relate developments in fundamental concepts to analytical chemistry, it still cannot support my desire for research and design. I therefore strongly believe that a detailed research chemistry from your university will be a step forward in achieving my objective of launching a career in research and designing. My final year project â€Å"Anti-diabetic activity of Passiflora edulis†, was an attempt to identify various chemical constituents present in Passiflora fruit and establishing their activities. The project done offered great insight into Chemistry of Natural Products, Chemical tests and Pharmacological principles. Team spirit and leadership traits were brought to the fore and honed. I was admitted under the merit seat category into Chalapathi Institute of Pharmaceutical Sciences College. During my undergraduate studies at CIPS , I learnt subjects like Organic Chemistry ,Inorganic Chemistry,Medicinal Chemistry,Chemistry of natural Products, Physical Pharmacy,Pharmaceutics, Pharmacology,Pharmaceutical analysis subjects as a part of my course curriculum. I have a strong desire to learn whatever I can, and self-reliance to face challenges put forth. A master’s degree from your university will be a deciding factor in shaping my future. I’m confident that the technical knowledge that I gain in the United States of America will help me in playing a constructive role in the progress of mankind. Through the brochure, my friends and also by browsing the web, I came to know that WVU is one of the leading and prestigious institutions for research and the curriculum matches my study objectives. It would be an invaluable opportunity for me to work with the renowned faculty at WVU for my graduate study. I assure you that if I am admitted, I shall strive to contribute significantly to live up to your expectations. I hope that my credentials and background rise up to the standards expected and look forward to pursue my graduate studies there. I request you to consider me for admission with full financial assistance to the Department of Chemistry..

Fish Philosophy Essay Example for Free

Fish Philosophy Essay Just finished reading â€Å"FISH Philosophy† the book and so great it was. It’s a tiny book (two hours of focused read would do) that talks about how to transform your work place (or even your life) into a fun place to enjoy and be excited to come to again and again. I don’t want to talk about the great story in the book, and the details of how a fish market ignited the idea – hence the name FISH – for a manager to transform her workplace, as I want to encourage you to get it and read it. The philosophy is simple, and goes by applying four ingredients that will turn the place from stress and dullness into relax and fun. The ingredients of FISH philosophy are as follows: 1. Choose your attitude 2. Play 3. Make their day 4. Be there Ingredient 1 – Choose your attitude: This is the platform to build upon, and the core concept that everything else depends on. You have the freedom of choice of your attitude: an optimistic and happy attitude, or a pessimistic and sad one. Choose to be happy, smiling, easy going, ignorant of mistakes, and you’ll discover how beautiful and shining you and your place would be. On the other hand, choose to be angry, frowning, hard-headed, picky on mistakes, isolated, and you’ll discover how miserable your day would be! â€Å"Choose your attitude† is the hardest ingredients, but sets the stage for all other ingredients to happen. So work on your attitude, and work on it now. Ingredient 2 – Play: Have fun, even if you have lot’s to do with deadlines nearing, and don’t seem to have enough in your schedule. All that stress come from the fact that you prevent yourself from enjoying what you do. Make it a playful project, an enjoyable study, an easy shopping, a fun meeting, etc. If you cannot enjoy what you do, then try to have some pleasant moments between the heavy tasks you work on. Engage with colleagues or family to create a play yard out of your place. Ingredient 3 – Make their day: By having fun yourself, work on extending that to others who surround you. Make their day by expressing how you’re grateful to have them, or by cheering them up. Get them out of their misery by offering advice and help. You cannot imagine how cheerful you would be when giving a hand to someone. Ingredient 4 – Be there: Be present to your family, customers, colleagues, and people by giving full attention to who calls for you to advice or help. Don’t be ignorant to those calls†¦ get to answer them on the spot, or at least dedicate some time to connect with those you care about to listen to. Ignoring a call for help from your wife, your son, a colleague, or a customer could yield to disappointments and sometimes problems that you could’ve avoided earlier. Applying FISH to your life: I actually believe in the importance of these ingredients to have better place whether at home or at work, and below are some ideas I’m thinking of to practice those in my life (both at home and at work): Ideas| At Home| At Work| Choose your attitude| Be happy, smiling, and open-minded, soft, easy going, ignorant to small acts or mistakes. Spell out the good thoughts, and ignore the bad ones. Say hi or salam to everyone you face! | Play| Educate by fun, and stop yelling. Make the shopping a learning experience for your child where he or she looks for the stuff and picks them up. Enjoy home fixes. Watch cartoons with your child while commenting. | Start your meetings with fun or jokesPost some funny pictures or comics to your desk, or common placesHave a board so employees can post some jokesHave a gaming console and work on a gaming competition| Make their day| Compliments, Compliments, Compliments. Bring your wife some flowers. Invite the family to a day out (I really mean the invite here, and not like †¦ we’re bored, let’s go out). Bring your child something he or she likes (candy for instance). | Compliment the work and attitude of your colleagues. Engage with customers and pinpoint their pains and offer solutions with what they already have. Avoid bad news, and be a passenger of the good ones! | Be there| Listen to your wife and don’t offer solutions, just listen (we all can hear, you need to listen! ). Have a conversation with your child on school or how others deal with him. Listen to the unsaid, and express your willingness to offer help if needed. | Listen to pains from colleagues and customers and offer solutionsStop emails and phone calls if someone calls for your adviceGive full attention when talking to your colleagues or customersNot all people are comfortable talking about their problems, so dig deep within the soles and look for faces that need help. | Remember to work hard on setting the stage by choosing the right attitude! Just finished reading â€Å"FISH Philosophy† the book and so great it was. It’s a tiny book (two hours of focused read would do) that talks about how to transform your work place (or even your life) into a fun place to enjoy and be excited to come to again and again. I don’t want to talk about the great story in the book, and the details of how a fish market ignited the idea – hence the name FISH – for a manager to transform her workplace, as I want to encourage you to get it and read it. The philosophy is simple, and goes by applying four ingredients that will turn the place from stress and dullness into relax and fun. The ingredients of FISH philosophy are as follows: 1. Choose your attitude 2. Play 3. Make their day 4. Be there Ingredient 1 – Choose your attitude: This is the platform to build upon, and the core concept that everything else depends on. You have the freedom of choice of your attitude: an optimistic and happy attitude, or a pessimistic and sad one. Choose to be happy, smiling, easy going, ignorant of mistakes, and you’ll discover how beautiful and shining you and your place would be. On the other hand, choose to be angry, frowning, hard-headed, picky on mistakes, isolated, and you’ll discover how miserable your day would be! â€Å"Choose your attitude† is the hardest ingredients, but sets the stage for all other ingredients to happen. So work on your attitude, and work on it now. Ingredient 2 – Play: Have fun, even if you have lot’s to do with deadlines nearing, and don’t seem to have enough in your schedule. All that stress come from the fact that you prevent yourself from enjoying what you do. Make it a playful project, an enjoyable study, an easy shopping, a fun meeting, etc. If you cannot enjoy what you do, then try to have some pleasant moments between the heavy tasks you work on. Engage with colleagues or family to create a play yard out of your place. Ingredient 3 – Make their day: By having fun yourself, work on extending that to others who surround you. Make their day by expressing how you’re grateful to have them, or by cheering them up. Get them out of their misery by offering advice and help. You cannot imagine how cheerful you would be when giving a hand to someone. Ingredient 4 – Be there: Be present to your family, customers, colleagues, and people by giving full attention to who calls for you to advice or help. Don’t be ignorant to those calls†¦ get to answer them on the spot, or at least dedicate some time to connect with those you care about to listen to. Ignoring a call for help from your wife, your son, a colleague, or a customer could yield to disappointments and sometimes problems that you could’ve avoided earlier. Applying FISH to your life: I actually believe in the importance of these ingredients to have better place whether at home or at work, and below are some ideas I’m thinking of to practice those in my life (both at home and at work): Ideas| At Home| At Work| Choose your attitude| Be happy, smiling, and open-minded, soft, easy going, ignorant to small acts or mistakes. Spell out the good thoughts, and ignore the bad ones. Say hi or salam to everyone you face! | Play| Educate by fun, and stop yelling. Make the shopping a learning experience for your child where he or she looks for the stuff and picks them up. Enjoy home fixes. Watch cartoons with your child while commenting. | Start your meetings with fun or jokesPost some funny pictures or comics to your desk, or common placesHave a board so employees can post some jokesHave a gaming console and work on a gaming competition| Make their day| Compliments, Compliments, Compliments. Bring your wife some flowers. Invite the family to a day out (I really mean the invite here, and not like †¦ we’re bored, let’s go out). Bring your child something he or she likes (candy for instance). | Compliment the work and attitude of your colleagues. Engage with customers and pinpoint their pains and offer solutions with what they already have. Avoid bad news, and be a passenger of the good ones! | Be there| Listen to your wife and don’t offer solutions, just listen (we all can hear, you need to listen! ). Have a conversation with your child on school or how others deal with him. Listen to the unsaid, and express your willingness to offer help if needed. | Listen to pains from colleagues and customers and offer solutionsStop emails and phone calls if someone calls for your adviceGive full attention when talking to your colleagues or customersNot all people are comfortable talking about their problems, so dig deep within the soles and look for faces that need help. | Remember to work hard on setting the stage by choosing the right attitude!

How Effective is the United Nations?

How Effective is the United Nations? How effective is the United Nations? Before we say that the U.N is or not an effective institution, we must know or assess their performance in all areas in which they are involved in. And after that why they have not been successful. Also its important to explain two different views, the realist defended by Hobbes, Weiss and the liberal view supported by great thinkers such as Kant, Adam Smith. The United Nations is an institution nowadays responsible for various issues, is involved in so many areas for example, collective security, peace keeping, health, environment changes, human rights, humanitarian aid and much more. This essay will expose in a simple way both points, views and evaluate its effectiveness in some of the areas I have mentioned above. The U.N was created in 1945 with the main purpose of the main objective of maintain the international peace and security. Is part of United Nations preventing conflicts against nations, finish them maintain the peace and establish the conditions to allow peace to prevail. The Organ responsible for that mission is the U.N Security Council. At this single area they found difficult to maintain the peace and prevent conflicts in some countries like we have seen in Rwanda genocide in 1994 were the U.N peace keeping forces despite the time they take to went there they were not authorized to use military maneuvers to achieve their goal, and it ends with ten soldiers were killed and close to one million Rwandans were killed equivalent to twenty percent of the population. The Sudan, Darfur case in 2003 considered by many one of U.N biggest failure, the United Nations rejected to do something about it , instead urging the African Union members to intervene. Only in 2006 some soldiers went to Sudan in seven years three hundred millions Sudanese’s civilians were killed. The Khmer rouge in Cambodia from 1975 to 1979 had killed two million Cambodians amounting to thirty percent of their population and despite that once again the U.N failed. Weiss Realist thinker argue that the â€Å"logic of collective security is contrasted with the difficulties on its application† looking back at the cases I have mentioned realists would argue that the reason why the U.N failed to prevent them is largely due to the fact that the great powers , permanent members of the institution had little interest on those countries. Other cases like the Korean War had strong intervention from United Nations due some members’ interests. Despite that we cannot say that the they totally failed because it’s possible to state that was successful in some cases like Suez crisis , Cyprus , Yemen , west new guinea , Mozambique , Namibia as a result of that in 1988 the U.N peacekeepers were awarded the Nobel peace prize. When it comes to Health, the U.N organization WHO is the organ responsible for the promotion of health and development in poor countries that suffered consequences of conflicts. The smallpox program is the greatest achievement by WHO , with the cooperation of countries all around the world. The prevention activities , surveillance programs , strategies relied on mass vaccination , and other measures helped to eradicate the smallpox. Kant liberal theory defended that this international organizations gave a good response dealing and solving conflicts and health issues. The organization fulfill the goal of provide general health care effectively and get a good result in poor countries in needs. According to Kant their promotion have been succeeded and effective in what matter to health. Other area which U.N its involved and a key purpose and a fundamental issue it’s the Human Rights. The OHCHR office of the high commissioner for Human Rights is the organ that deal with the promotion respect and protection of the Human Rights , they have dealt well with the implementation of the principles in some African countries where torture , women and child rights , discrimination as to race , religion are not one hundred percent respected . In Europe we have seen some liberal approaches like Portugal, France, Germany, and United Kingdom. The same sex marriage, lesbian couple adoption have been legalized the recognition of the human rights and help for people with the disabilities and integration, equally than normal people. The protection of immigrants without documents and their families, the lesbian, gays, and bisexual rights have been placed on international agenda. States recognize the role of civil society in the advancement of human rights, there are now guidelines for states which support freedom , while determines where speech , cartoon , information constitutes a direct incitement to hate or violence , like Charlie Hebdo case. By many this steps were considered a win for those who defended the equality across all cultures and human beings. Concern to protection of the environment, the creation of a global program called The Earth Summit, in 1992 was the way founded to solve this question. That result in treaties on biodiversity, and measures taken to avoid climate change by many countries promoting at the same time the concept of economic growth while protecting natural resources. Other programs were started like sustainable energy for all , all that to avoid climate changes consequences like , sea level rise , melting glaciers , earthquakes , hurricanes .The Kyoto protocol is regarded as a big achievement and a strong effort to finish this problems. They had planned some decisions in 2014 in New York to be taken this year 2015 on the next seminar in Paris. All this actions showed how United Nations dealt and is always making efforts to prevent effectively the environment problems. At last but not at least one of most important area in the present days which the U.N is involved is the Humanitarian Aid. Achieve cooperation among states to solve international problems of an economic, social, cultural or humanitarian character its one of the principles stated in U.N charter. The United Nations have done helping in the reconstruction of the Europe after Second World War , nowadays alongside with some other nongovernmental organizations. It’s possible to say that the U.N organizations responsible to solve this issue have made and still making a very good and efficient job dealing with human aid. UNICEF , United Nations Children Fund have responded well to problems such as nutrition , hygiene , basically education millions of kids have been denied the right so study , investment in girls education , social inclusion all over the globe. The United Nations Refugee Agency helped lots and lots of immigrants providing food, clothes, advices on asylum applications, provide transport to those returning home. All These actions resulted in two prizes Nobel peace prize for UNICEF in 1965, and Principe of Asturias. Great advance in the prevention and fight against HIV other very important step towards Human better living conditions To conclude the United Nations prove to be an efficient institution , because it’s unfair to do an evaluation , based in only one area no matter the importance given to this issue by the state members. The U.N Security Council failure has more to do with the cold war than other reason. The institution is nowadays more than a peacekeeper, an organization for conflict resolutions. They are more engaged in a vast array of work that seeks to improve people lives all over globe. So it’s possible to say that the U.N will be as good as the members will allow it to be. References http://www.un.org/en/globalissues/women/ http://tlc.howstuffworks.com/family/who5.htm http://www.usip.org/sites/default/files/Adan/Peacebuilding%20Organizations%20%20Institutions%20-%20June%202011.pdf www.un.org wwwwww.isn.ethz.ch.globalpolicy.org Marketing Plan For Nestle: Kit Kat Nuts Marketing Plan For Nestle: Kit Kat Nuts Nestle is going to launch Kit Kat Nuts which is extension to the existing Nestle Kit Kat chocolate. Kit Kat Nuts will particularly target the young adult segment between the age of 22 to 40. Kit Kat Nuts has to compete with the well established chocolate brand like Snickers and Cadbury Fruit and Nut, Cadbury whole Nut. The quality of the products offered by Nestle to its customers will help to drive the sales of the Kit Kat Nuts. Kit Kat Nuts has its goal to minimize the losses in the first year with increasing the product awareness by huge promotional and marketing activity as well. In the second year it estimated to achieve at least break even point and thereby kick start the growth in the sales and profits. (1)Individual Situation Analysis report Nestle is worlds highly efficient nutrition, health and wellness provider. With head office in Vevey, Switzerland it was founded in 1866 by Henri Nestle. Nestle company as a whole made up of various others brands which offers various products such as coffee, water, ice cream, chilled products, confectionary and chocolates, frozen foods, cereals etc. Nestle is delivering its product services to almost all over the world which is mainly possible due to thorough knowledge and understanding of the domestic nature of tastes, preferences and health of the people. Nestlà ©s main source of income is food and beverages, in addition it produces pharmacy product as well like Alcon. The food industry is very competitive field which means no company can feel relaxation at any time, therefore Nestle has to consistently evaluate its performance and search for the new ways of satisfying the customer needs. Nestle needs to carry on with its marketing strategy of segmenting the customers and producin g the product keeping in mind the trends and demands of the product. (1.1) Market summary: Since Henri Nestle started its operation in 1867 as a milk food provider, Children are one of the main targeted segments for the Nestle. In addition it spreads its market to adult and older people as well by targeting them their specific tastes and preferences. Kit Kat nuts will specifically target the adult people for the reason that children do not normally like the nuts but the adult people do prefer the chocolates with some nuts in it. The segmented market will be targeted for the near term say first two years and then after evaluating its performance it will be spread to other segment accordingly. Following table 1.1 summarizes needs and corresponding features/benefits of the Kit Kat nuts. Segment Customer need Corresponding feature /benefits Young students Healthy chocolate Kit kat nuts includes peanu which provides healthy options Working class Hunger Kit Kat nuts satisfies hunger needs by about 25% nuts in one product Old People Milk chocolate with some nuts Kit Kat Nuts includes 50% milk chocolate with option to buy dark chocolate as well. The competition in the confectionary market is so immense that Nestle has to match its every step with its industry rivals for continuous and long term growth of the company. (1.2) Strength, Weaknesses, Opportunity , Threat analysis Nestle is a well established company and got huge experience of about 150years of providing highly qualified products. These facts provide great strength for the functioning in the competitive market. Nestle got weakness as lack of success in the organic food industry. Nestle got major opportunity to exploit their brand awareness in the market by launching new lines of products. The major threat consists of competition form the near rivals. Strength: Nestle got following strengths. High market share: Nestle is delivering its product to almost all countries in the world. Globally its share in the market is quite substantial. The first quarter sales of the year 2010 for the group were 26.3 billion with 4.8% internal growth. Branding: Nestle got ability to consistently keep the existing product in the mind of the consumer vis a vis extending the product line to cover additional market share. Nestle has been successful in keeping major brands from sleeping by renovating existing product lines. Recognizing local preferences: Nestle is performing its operations in the whole world. The main idea of understanding and producing the product according to the local nature of nutrition, health and wellness of the people provides strength to the company. Weaknesses: Insufficient growth in organic food: Nestlà ©s growth in organic food is not significant. In fact it was flat in 2008, even though industry grew 8.9%. Health and safety issues The FDA have been constantly examining the breakfast and cereals industry from quite some time. They are of a view that false claims like heart healthy and lower cholesterol should not exist on the packaging of the cereals. Lack of presence in retail market: Nestle is lacking in somewhat as a presence in the retailing market. The retailing section is very vital as most of the consumer go through the traditional shop for the day to day buying and if there is no existence or less existence of the Nestle product the sales going to be suffered. Opportunity: Introducing more health products: As they are market leader, it can introduce more health based products for the health conscious society. They are more likely to be successful because it is already accepted by the people as a health and wellbeing company and they got the successful history behind them. New acquisitions: Nestle is integrating in the developing economies with the help of new acquisitions of businesses which provides them opportunity to enlarge their share in the market. Opportunity in the emerging economies: There is vast amount of market in the new emerging economy like china and India. Nestle got significant operation in the emerging countries like India, china and Brazil. Threats: Competition: Nestle is competing with some of the big market giant like Cadbury(Kraft foods), Kelloggs, Heinz, Starbucks, Hersheys etc .These industry rivals poses all time threat to the company to put up its substitute product in the market. The FDA regulations In 2007 findings of the FDA suggests that certain pet food item were the cause of the death of the cat and dogs. The outcome is that tougher norms and regulations posed by the FDA for the import of the raw material from another country. Increase in the chocolate ingredients: Raw chocolate ingredients prices have increased substantially in last few years e.g in 2008 dairy costs itself consists of 50% alone. This threat often poses challenge on the company to produce the same standard quality products keeping in mind the pricing factor as well. 1.3 Competition The confectionary industry is highly competitive in nature. It comprises of other world class chocolate maker like Cadbury (now Kraft), Mars, Kelloggs etc. Nestlà ©s nearest rivals are Cadbury and mars. They often introduced new lines of products that are difficult to copied or produce the similar product. Following are the nearest competitors of the Nestle. Cadbury: Cadbury is one of the strongest competitors which got tremendous variety of products with significant market share. With the takeover of the Cadbury by Kraft which American base company, it has been stronger than before. Cadbury got presence in almost each country in the world with the various lines of products. Mars: One more US based company which produces various lines like mars, snickers, galaxy, bounty etc. Mars is not that much stronger competition as compared to Cadbury, but still it is starting to concentrate on the growing market like India and China. With our product of Kit Kat Nuts the first rival is Snickers which is being produced by Mars. As they got successful history behind providing the nuts product, it is going to be challenging for the Nestle to enter into the market with the new line. Kelloggs: Kelloggs is mainly competitive in the breakfast and cereal products and they are targeting the customers by variety of nutritional products. Nestle has been competing with Kelloggs by its cereal line like Cheerios, Minis, Chocà ³ Pic ets. Following table suggest the various competitor of the current product under study and their pricing. Competitor Features Recommended price Cadbury Made up with nuts 1.4 Product Offerings Nestle kit kat which is the existing product of the company and one of the highly selling chocolate in the world. Extending it to include the nuts to the chocolate will provide great additional feature to the existing product. Following are the main features which will be offered by the Kit Kat Nuts. New feature of nuts in the chocolate. The nuts will be roasted and will be fresh. Presence of caramel in between as well. Extention of the both normal and dark chocolate. Low amount of flavourings and maximum use of milk in the chocolate. 1.5 Distribution Channel Mostly retailers are the main channel of distribution for the Nestle .Nestle is using other forms of distribution like Supermarket Tesco and Asda for covering large market at one time. While it is worthwhile to think out of the box here that is it not the good idea to open Nestlà ©s own chain of stores around the market which will give company direct interaction with the consumer, decrease the presence of the middleman and increase efficiency in delivering those products. (2)Marketing Plan (2.1) Marketing Strategy: The marketing strategy of the product under study describes the objective of the product, what are the target markets and how the target market is going to be targeted? Positioning and pricing strategy, how the product is going to be distributed and advertising of the product. Objectives: As nestle is comparatively known to the market and already got healthiest brand in the market, following objectives has been set for the new product line Kit Kat Nuts. First year objective is to put maximum efforts towards familiarizing customers with the new line and try to cover at least 5% of the market covered by the other rivals. In the second year it is likely to introduce with new lines like kit Kat ginger. It is likely to show negligible profit or even loss in the first year, but in the second year equilibrium or significant profit may be achieved. (B)Target Segments *Market Segmentation is the process of dividing a market into subsections based on specific needs and wants. These people will have similar reactions to products. This will help marketers design their marketing mix (4 Ps!) (Kate Notes) Nestlà ©s main targeted segment will be the working class adult because nuts can provide for hunger needs with sufficient amount of calories in one chocolate. The secondary target will be older people as it can prove worth for the older people to have some nuts with the chocolates. Other markets that may be targeted are the young students studying in colleges and in universities. These segments then can be targeted for the advertisements and promotional activity of the product. It is important to note here that the segment created should be targeted using appropriate channel of advertisements otherwise it can lead to unexpected results for the future. It is vital to develop different strategy for the different group of persons for success of the new product line. (C)Positioning Positioning means creating the position in the mind of the cusotomers. Positioning may be done mainly in two ways. (1)Differentiation: Differentiating current product with the other product on the bases of superior quality. (2)Pricing: Setting competitive prices of the product so that creating position in the mind of the customer e.g Reynar has created themselves as a cheap air service provider in the mind of customer. For the product under review we will use differentiation strategy because Nestle got the image in the market as nutrition, health and wellness provider so there is no need to compete on the bases of prices. (D)Strategies Product: Product strategy will particularly emphasized on how many lines of product to be introduced, how the product should be packaged?, what kind of guarantee to be offered to the customer . Kit Kat nuts will be packaged similar to the normal Kit Kat but additional feature of picture of almond on the wrapper will be shown to pass the message to the customers that kit kat got nuts. In addition on the back side of that there will be short questionnaire to be complete so that gathering the views form the customers about the new product line. Each packet will contain returned information if customer is not satisfied with the product. Particularly Nuts word on the packaging will be highlighted in different colour to build up product awareness and brand awareness among the customers to easily locate the Nestle Kit Kat brand. For the first 6 months only Kit Kat 4 fingers will be extended to the new line, after assessing this short term outcome it will be spread to the other lines of Kit Kat. Pricing : Pricing strategy highlights the various pricing strategy at various time of the product in the near term. Kit Kat Nuts will be first sold to the wholesaler at the price of 13pound per box of 48 pieces and estimated 50p price per unit by the retailer. There will be promotional offers e.g get 48 for the price of 44 to be offered to the retailer to encourage them to buy and stock the Kit Kat Nuts so that to increase the availability of the product for the customers. Distribution Distribution strategy refers to determining the chain by which the product is going to be delivered to the end user. We can choose from available two options (1) Direct distribution or (2) Indirect Distribution. Indirect distribution is the only better option here as it is possible to reach wider market with the use of retailers and Supermarket than having specialized stores at one location. Most of the competitor is also using the indirect channel of distribution for the better service and availability of the product. Wholesalers and Supermarket will also be able to put the order online on the companys website. Marketing Communications The Communication with the targeted market is vital element of the strategy part. By the proper communication with the targeted segment and with the distributing channels better results and partnership can be buildup with agents or middle people. The retailers and other middle persons will be using push strategy by employing personal sale through the specialists sales persons. Further sales promotion activity like camp gathering and stall activity to actively communicate with the customers directly and bring there views and advises. By delivering messages through media and available communications resources, differentiation will be made between Kit Kat Nuts and the rivals product. Advertisement: There will be huge investment on the advertisement by Nestle.e.g The product is going to be launched in the moth of july which come across with the Football World cup, so advertisement will be made showing Football stars eating chocolates for hunger needs when one of the footballer being hungry form playing long football. (E)Marketing mix: Nestle Kit Kat Nuts will be introduced in July. Research outcomes will be gathered and accordingly the following various actions at various times will be taken. Initial set-up: It is going to be huge sales and promotional activities to be carried out in the months of May and June. Personal distribution of the template showing introduction of the Kit Kat Nuts will be introduced. Sample distribution will be undertaken to educate dealers and wholesalers to set-up the product launch in the july 1st quarter (July-sept): We will immediately start advertising our new product mainly through TV/ media. We will use other print media as well e.g Big Hoardings on the main roads showing new Kit Kat Nuts. 2nd quarter (Oct-Dec): As customers get familiar with Kit Kat Nuts, more sales promotion activity will be done by putting prizes under the wrapper, thereby encouraging the customers to buy more of the product. Christmas offers will be made to boost sales and brand awareness among the customers. 3rd quarter (Jan-March): We will introduce New Year sales for quick generating of the sales turnover and increasing market share and brand awareness. Last quarter(April-June): For the first ending year there will be special offers to be made to wholesalers and collaboration will be made with the Supermarket to kick start the new promotional activity for last gasp increase in the sales for the first year ending. (F)Marketing Research: By using a well designed, well executed form of marketing research and data collection, decision makers will have the best quality information at hand and will be able to make informed decisions for the product and the company. (Kate Notes) It is clear from the above stated statement that with the well organized research and development operation, it is possible to be proactive to the future trends in the market. Marketing research facilitates to gain timely knowledge and understanding of the changes in the consumer tastes and preferences and take decision accordingly. Nestlà ©s marketing research is one of the key factor behind its success in various product development. Nestle got 29 research centre worldwide by which every efforts has been made to understand and deliver product according to domestic nutrition level and health requirements. With the help of various research techniques like surveys, answers to the questionnaire, getting feed back form the consumer by adding additional feature in the packaging for the consumer suggestions will be used to verify any changes to be made in the product .Marketing research will provide base for the new product development and innovation in the new market opportunity. (2.2)Financial matters Financial matters are the estimated forecast of the sales and expenditure of the company using suitable method of statistics. In the starting year of operation sales revenue is expected 30million pound, with an average wholesale price of 40p and variable cost per unit 20p for units sale of 7.5million and with the fixed cost of 20million pound. It is anticipated to show a net loss of 5million pound in the first year. The Net loss in the first year is mainly due to the higher material cost and heavy advertisement expenses for the promotion and distribution of the new product in the market. But the situation is expected to improve in the second year because of fewer expenses on the advertisement and increase in the sales revenue. At the end of the second year it is expected to achieve break even point or to achieve better than expected result by showing Net profit. The estimated sales for the second year is expected to 40million pound at the wholesale price of 40p with the variable cost at18p and fixed cost similar to the previous year at 20 million pound by selling 100 million units so that to show net profit of 2 million. (2.3) Controls: There may be time when company does not achieve the desired results in the near term, but that is not the end of the world. The actual result will be compared with the budgeted or expected results and the difference may be put forward in the meeting of the senior executives or marketing department. Controls are being performed for the better implementation and organization of the marketing activities. Implementation: Control measures have been monitored to effectively understand any deviation from the planned action, to efficiently locate the causes for the difference in the action and actual outcome and to take corrective steps. These will ensure that customer satisfaction is being given due importance and that quality standards have been maintained. Marketing Organization Marketing organization may be created for the effective implementation of the action plan. Marketing department may be organized by function or by geography, product, and customer. Individual critical reflection on learning outcome Creating shared value is a fundamental part of Nestlà ©s way of doing business that focuses on the specific areas of the companys core business activities namely Water, Nutrition and rural development-where value can best be created both for the society and shareholders. (http://www2.nestle.com/CSV/Pages/CSV.aspx) One of the main reasons to believe that Nestle delivers value to the customers is that every function and operation has been performed keeping in mind the nutrition, health and wellness of the people. Nutrition, Health and wellness is Nestlà ©s strategic direction. Through science based nutrition product and services, emphasis has been put to enhance the quality of the lives by providing care for the consumers and healh supporting.With the opearation in almost 100 countries over the world by over 20000 employees worldwide Nestle Nutrition operates in basic 4 key areas. Infant Nutrition Weight management Healthcare Nutrition Performance Nutrition Achievements from study of the elements of the marketing mix and role of different element in achieving marketing objectives. For any business organization or entity, the concept of marketing used to be given utmost importance. To be more specific most of the decisions under the marketing management lies around the decision of the 4 Ps of marketing mix namely Product, Price, Place, and Distribution. Marketing Management module provided in depth knowledge which is left unattended by the previous understanding of the subject. I used to believe that Marketing is only a science that follows set of methods and guidelines, but at the end of this module I came to know that marketing is not only science but it both art and science. The Marketing mix of the product assumes that the lerner have fundamental insight of the marketing but not in depth knowledge. I am likely to change my views on application of various marketing tools because of the creative understanding brought forward by the module. In between the process of learning I felt that Marketing is really a very wide concept which requires in depth knowledge and expertise for the individual to gain success in the real world. Tesco: Marketing and Strategy Options Tesco: Marketing and Strategy Options Introduction The marketing strategy is usually a written report or a business plan that helps in the development of generic products on the market, and also addresses issues such as distribution, promotion, marketing objectives and identity the product on the market. The marketing strategy may include the option to salary, position in the market segment. The marketing concept is the most important agreement for any organization to achieve high growth rates in this competition, humanity, one of the most successful participants in the present way of being the life of the organization Business, marketing strategies, and programs. Marketing strategy, the details of this investigation have the example of Tesco, the group of important commercial products in the United Kingdom (Great Britain). Jack Cohen was the founder of the organization of Tesco in 1919 in east London, retired from the day the market Cohen deserves the profits of  £ 4 on the date of creation of the organization, the name Tesco was published in 1924, Cohen was sending floor area well and Mr. T.E with the initials of his organization as Tesco referred to later in Burnt Oak, north London opened Cohen bought the lighthouse design 1932 and later Tesco, Tesco is a limited liability company, this research helps to Tesco, which is a business organization to take the marketing strategy adopted by the company of several of her mandate, you know. (Tim Clark, 2008). Tesco is good, as is well known that the organization of food retailers in the UK, of course, better for customers and Tesco is making their services, although Tesco has some of the principles and theory, that the organization is functioning better than their competitors at the most common principles are based Tesco to improve its business processes to customer satisfaction, ease of access of personnel, investment in cheaper for Tesco. These are the key to the success of any business organization to run successfully if each business unit will not reach any of the above principles, there would be a possibility of falling into the desired organization market. corporate competition is strong in this type of Tesco retail market, but should be able, the value chain for its customers remain confident in all areas, including recruitment, as customers in the market are the real candidates, everyone in the organization must do its work effort to satisfy our customers to develop the organizati on. Another organizing principle is simple personal Tesco cannot say that ordinary people are more like highly skilled workers and able to solve problems very efficiently designed for simple solutions when complex issues are listed in the client and organization. The third principle is the implementation of investment services cheaper and better Tesco, take the large number of customers for the organization to provide (Rosie Blau, 2002). This research may also be useful for some basic frame work to determine how corporate development programs for the implementation of effective customer service. Organizational development programs in general are one of the processes to develop internal capacity of the effective height for the proper functioning of the organization for a long period. The scope of the work of organizational development programs to operate as a key program for all team members for their hard work to fight if they are entitled to their efforts to accomplish the operation and development is organization, the main objective of these types of programs for working with money and vision for the functioning of the organization. Here are some of the basic frameworks are works that are useful for the development of the organization as follows; Survival of the organization If an organization has been able to understand the critical transitions and developed their basic systems would not the chances of survival for the period of time, otherwise it would have collapsed. The Best quality If a marketing organization is able to civilize the quality of work through technical or human investments that can acquire more space in the market. Resource Availability To hold the handle to a company able to generate resources for their work should module on the market. Moral values An organization must have moral values and the client must be carried out internally first and not let the market. Teamwork All members must drive in the form of development cooperation organization in the development of staff and council can improve the performance of the program module, it would be possible to work when an organization has managed to generate cash and energy used to accomplish the mission. The above conditions would be key to the success of Tesco Organization (Ann Philbin and Sandra Mikush, 1999) The research methodology for the development of the organization provides some of the techniques and models used to develop the marketing plan. Avoids many researchers who wrote a marketing plan of the company, all unnecessary expenses if there was a perfect marketing plan would have a dramatic impact on helping sales decline could be tested. So the perfect marketing plan is useful and prevents the collapse of the communication activities of a page, even when agitated. The marketing plan should not be expansive long and complicated, because it is much easier to document, in which the trust. The most important techniques for developing the marketing plan below is used. Situation Analysis First, we must look at the situation of the organization and its market position, intensity and other factors that may affect the marketing strategies, analyzing the situation of market research. The most important aspects that should and must take into account considerations. Challenges if the enterprise is established with the target market at the moment the client before the challenge and built the capacity to attract customers. Your business must be a unique advertising strategy. If you analyze the situation, competition and the number of different things on the market (George Rodriguez, 2010). The methodology of the research on the organization of Tesco explains the detailed summary of the different types of marketing and strategic choices of the organization to promote the adoption of development for any business organization, its activities, which built the four main strategic options markets are, The sale of existing products to existing customers The main advantage of choosing this type of option by the organization because of the less risky option, in which the organization will be more customers for existing products can be found, is easier if the client has played a small role in the niche market recently, most companies include this kind of attracting customers. Sales of new products for existing customers In this type of marketing organization options, the risk is low compared to the previous option is more strategy to the client would be responsible for the type of relief for the organizations resources. Expanding existing products into new markets This marketing option is useful for understanding the demand for existing products where the risk is low compared to the previous options, but not with big eyes, you must decide whether the organization has taken the best route, and product image Business, sales processes and promotional materials are considered to carry the products on market considerations, such as real benefits to extend the application of their mode of operation, customer service and the best time to inspect the goods on the market are included in the considerations. Develop new products for new markets This option is more risky compared to the option in the strategy market since the implementation of the new product on the market may again lead to the diversification measure. Its moving a big challenge for companies in emerging markets at best, and it would be difficult to distribution channels of the facility, managing customer expectations and generate demand for existing competitors, the difficult task which requires large resources, drawn below the curve is called a risk that would be in the range of services or goods collected by organizations (convalescent Stuart, 2010) Tesco has not built individually, but you have to develop their organizations, with the assistance of interested parties, interest groups are nothing more than the particular group of people interested in group activity different from their own interests in the economy, in this case, Tesco has many players are tracking some of them. Customers In general, customers are acting as the main actors in society in general, clients stay ahead of products to choose low-cost and search for variety of products. Tesco is correct actually happened on the client and get more customers to the Organization, Tesco can best business solutions to its clients, which are the main source of income, customers apply pressure on the organization, Tesco has regular reviews with your company to meet customer demand and keep in touch with them, feedback from customers who have a major impact on Tesco because they can suggest ways to improve the strategy cases that the comments of staff shortages such as in the field have a great impact on the activities of Tesco in the organization is unable to respond to customer feedback, the proportion of losing the client. Personal Employees of the people who pay in Tesco Organisation for their work in the organization, employees must be diversity of skills to your salary is decided, the employees working in different sections for their skills, such as cash registers , so clean, if Tesco can find all the staff works hard to develop the organization, he would be entitled to promotion criteria in the organization, the staff is also the main shareholder of the corporation, the organization of the State, offer good working conditions for employees who otherwise would not have a good service to their employment, employees have the greatest impact on the organization of Tesco, the key role in the companys huge profits. Financial It is most important to Tesco, because they need funding to expand its operations, expanding its activities the organization can create more interest from members who work in Tesco, Finance also act as an important player for business because it is the only source of Tesco, if the transaction goes smoothly. Related Searches Other key stakeholders of the company is the supplier, and they expect to offer products for sale at Tesco any other source of income for suppliers of Tesco good is the main reason that acts as a provider of Tesco, in Indeed, Tesco, good supplier to inform the company of about supply in an average time to do so (Medium-Low, 2008) For participation in the above-mentioned strategies for personnel, human resources function is key to winning the implementation, the role of staff in recognition of the responsibility of the personnel department in the implementation of the strategy business, the success of implementation strategies have an impact throughout the organization, ministry staff, the only department that may have access to activities to all employees who have the human resources department informed of problems arise in the implementation strategy of Tesco, this thesis also provide that the HR function is also central to the organization. (2008) Using the theory involves a single prediction that the organization must have certain core values and vision to make a strong base can be implemented within the organization. The values of the organization is at the heart of the vision and shape of the daily operations of the organizations mission, working with the organization describes the role of play and the future functioning of organizations is, if the mission of organization in the realistic evaluation of the company can control this inquiry, the mission, vision and values of the person to make bricks in all decisions of the organization. These aspects are useful for the development of applied following table captures the relationship with the vision, mission and values that are the most important aspects of the organization are known One of the basic skills in achieving the vision, mission and objectives of governance of the organization, the concept of governance is that decisions are taken by the organization on critical issues effectively. A rigorous governance body will provide funding crisis decision-making body; the organizations with the lifeless body of government long-term stay in the organization, more effective management of the organization to build trust between the members are active. The main objective of the government must pay good decisions and policies that reflect the moral values of the organization of corporate governance and contributes to the understanding of social relations between members of the organization. The main functions of the governing body of any organization are to develop skills in members and also to develop leadership qualities (Ann Philbin, Sandra Mikush, 1999) Recently, many changes in Tescos business environment it faces, Tesco is strongly influenced by the many difficulties such as uncertainty affects the market, except for strategic decisions of the difficulties mentioned above includes the Tesco analysis and identification of economic, social, political and technological and business process and PEST analysis is known, in recent years, Tesco in the list of organizations, changes in market environment, as Policies Thats the kind of questions concerning the organization of risk, as Fiscal policy Government stability Regulation of Foreign Trade Monopoly Law Commission Labour Law Economic factors This is the section which covers aspects such as Trends Gnp Inflation Unemployment economic cycles Disposable income Socio-cultural In this field of analysis of problems encountered by Tesco Income Distribution Social Mobility Level of education changes in lifestyle Technological aspects Technological aspects of issues such as technology issues Survey on government spending A rapid increase in technology transfer Price (Ahsan Majeed, 2005) With the help of discussions on this research methodology, Tesco said that previous efforts to overcome successfully created due to changes in the environment and leading the organization to succeed, it is expected that a more is to act effectively change the environment, the criteria for Tesco in the first position in the market has been a great success of Tesco in achieving customer satisfaction and provide a real service to customers, if n is not the answer to Tesco of these changes would not have had the opportunity to abandon the enterprise as a result, a great loss to the organization. Although the organization is most effective when Tesco has some of the major functional areas of the company that performed the operation of his business, small or function of organizations working to bring these people regularly, bill payments and respond to customer requests for this type of work can be limited rights in small firms, but where large companies as it was considered that if the sp ecific tasks and specialize in such large areas is easier to identify employees and between different sectors and ministries, and each of his department has strengthened its position in a particular field. The various functional areas can be presented schematically Tesco, which is then applied, The main objective of the functional areas to ensure that, in order to conduct operations effectively, the main administrative functions of the business organization, Administer This functional area within an organization for all companies in the market is needed in small-scale organizations, this function is to pay a single command, and the bills keep up, while most public place by the relevant authorities main operating, Collect and send emails Document recovery organizing meetings In response to questions collect information provisions for the road Arrangements for interviews and events Service function Another major objective of the organizational functions of the service to their customers, looking all business units to customers who are concerned about the products of these reasons, a separate customer service must be configured to your needs, the duties of customer service, In response to customer demand Provide information to customers Complaints feedback to improve service Functions of HR The most important resource of the human resources function of workers in the organization, most organizations in support of marketing companies with a well trained for the activities of its activities is the human resources function for larger adaptation of new employees in the organization so that the best person for the organization at all organizational functions, select the human resources function is most important because it is a long and expensive process, the hiring the candidate can cause instability in society. New employees are likely to initiate programs for the people involved made the industry and regulators to build a rule, is the other main task of the Human Resources Unit to provide adequate training and staff development which should ensure greater that the company retains qualified employees, to expect people often say that their employers treated and paid fairly and have the appropriate working environment, human resources of this monitoring process the state to help staff work and social policy, most organizations monitoring the conditions of their employees through their trade associations representing workers Senior Communications Human Resources organizations and to inform direction changes, which have the most employees in the organization of their legal obligations regarding health and safety, the working procedure of the main functions of human resources, Press advertising and vacancies the communication possibilities for personal advancement Keep all competitors monitoring the work Keep a record of accidents, such as health and safety Record the employees absence Maintain personnel records Preparation of corporate social policy Therefore, previous discussions, we can say that the HR department is to assume a crucial role in the organization. To effectively carry out its operations Task5 (a) Tesco has to be part of the implementation plans for the execution of preferred destinations and a number of important factors for planning and implementation of market strategy. Tesco should be aware and fully with the conversion table on the following issues and review and often for the successful implementation of organizational strategies. This implementation includes the following topics listed below. Approach This plan refers to the attention of Internet resources in the area and meets the rewards. Objectives This factor should increase the effort and investment, provides for the organization. Competitive Advantage This section of the plan refers to the method of operation in the region, where strong competition, if an organization is not aware of this fact that would probably fall back from its competitors. Superior Performance This action plan is important for the organizations plan, all its members, this strategy must also recognize the strengths and weaknesses of the companys position and meets the needs of the market would be a useful framework for working with success of the organization with market forces. Sustainable competitive advantages This strategy proposes ideas may also work for the organizational period. Innovation and Creativity Create new and innovative ideas and thoughts will help to improve the organization and location of the organization at the cutting edge in comparison with other organizations. Flexibility This is one of the plans for implementing marketing strategies for the invention of new flexible products are allowed, they are difficult to support the number of opportunities that are sensitive to the reality of time working with decisions business, such as Chance and weaknesses of the plan. Basic conceptual simplicity The strategic plan includes plans for some long and complicated, the constant adaptation and change requires a different time, the organization must be aware of information that most strategic plans are based on historical information and forecasts the future. The ability to participate This is the ultimate key to the implementation of any marketing plan is a wonderful strategy makes sense if you support the implementation of its mission, vision and objectives to achieve the desired organization (Brain Monger, 2006). This method of support for research on various aspects, methods and application of the theory that the marketing agency for business growth in the market to determine approval. Must be developed to carry out activities in the marketing strategies of a master plan for any challenge as a variety of implementations that are necessary to implement the plan. The platforms and steps for planning and presentation of the implementation of the marketing strategy are included Action required The services sector includes all activities related to products, pricing and promotional activities and some of the specific application areas such as structural changes, training of staff. Event Time This segment is to plan and schedule of activities is necessary before playing. Identify activities by other means. Most marketing strategies should be in the order that the writing, production and delivery. These activities should be isolated from other activities and services. Order Placement This is the part of managers to control the driving plans of all activities and how to determine the individual activities. Assign responsibility This suggests that managers, many employees, teams and departments to deliver specific activities assigned. Task5 (b) Effective implementation of the development plan is to start operations in a spreadsheet, provides information on individual activities in the Master Plan. Drawn below the graph represents a plan for implementation of marketing activities marketing structure includes different types of elements in the implementation of plans. Figure source: Market Strategy Marketing Strategy This element of the application includes the companys products, distribution, pricing and promotional activities of products. Shared values and goals These application notes are a solitary maintain the unity of the whole operation. Marketing structure This segment includes the activities of the corporate structure of organized marketing. System and process This request covers work activities, the various activities of the inputs to ensure the production of information and activities of the production company of your operation can absorb. People This sector guide implementation firm for the recruitment of skilled workers and their conditions of optimum training, motivation, commitment and satisfaction. Resources Resources include a variety of assets to be purchased together in the implementation of marketing strategies. Leadership This segment manager application guide, how to communicate with all members of the unit and the implementation of programs such as employee motivation (OC Ferrell, Michael D. Hartline, 2008). Task 5 (c) This research on market strategy provides information on various types of risk management strategies in different circumstances. Most researchers focus on such topics as strategies-ante and ex post market structure. ex ante actions that occurred before the loss and ex-post measures were taken after the disaster occurred appeal. For example, firefighters noise after the fire has been exhausted is a posteriori strategy starts from the fall of the chimney after the fire a. In other words, this strategy can be described as a risk coping and risk mitigation techniques that act as synonyms for ex-post and ex ante market strategies. Morduch (1995) calls these two strategies are the measures of income and consumption smoothing. ex-ante strategies are not generally focus on issues such as health risk and income, the market prices are uncertain. Consumption smoothing is never a perfect choice of the strategy of the business thereafter. There were many more changes in the cost of preventive hom e care, health and food preparation took place after the loss, this discussion will help the other strategy is to assess post-ante and former and provide solutions to these issues this thesis. (Marcel Fafchamps, 2003). Task (D) This research is also intended as a guide for managers, the various steps and measures for action to be taken into consideration before implementing new strategies, because the choice of strategy and undesirable aliens would be a great loss for the effective organization created as a loss prevention manager must be able to implement a plan for the organization to understand.