Fashion is no longer led by design, but rather marketing Essay

Fashion is no longer led by design, but rather marketing - Essay Example Consumers thrilled by the advertising themes tend to buy without focusing on the product offerings by the brand (Agins, 1999, p.14). Marketing is more important than designs, but however the importance of design cannot in anyways be neglected. Importance of Marketing in the Fashion Apparel Industry The marketing activities of any industry depend on a set of four functions viz. product, price, place and promotion. The designing of the apparel by the apparel or the clothing industry encompass the product factor in the marketing activities. However, the other marketing activities related to the promotion, place and price must be so used as to help highlight the product usages and unique features. In that marketing activities first endeavor to focus on enlarging the scope of seasonal offerings to the customers. Different segments like women, men, and sports possess separate attributes for producing seasonal products. The number of seasonal offerings increases in the case of women apparel s than for men apparels. For the sports segment a separate line ‘resort wear’ is introduced which needs special promotion efforts to be largely marketed. Promotion and distribution activities of the designer wears constitute selling such garments through the construction of retail outlets or organizing large fashion shows for the promotion of the new lines introduced (Jay, n.d. p.198). Marketing activities in the field of fashion merchandise occupies a place of strategic importance in its ability to relate the firm’s production activities to the outside world. The garment industry through the use of proper planning, promotion and distribution activities can endeavor to get a larger market share of its designed products. In the planning stage the garment manufacturing firms through the incorporation of extensive market research activities endeavor to understand the needs of the consumers and target groups and design products accordingly. Moreover, the designers th rough the spontaneous study of international design standards endeavor to create a product to be accepted in the international market. Fabric designers should lay increased focus on enhancing the product quality through the creation of new textures through blending of fiber yarns and other finishing activities. Having the product built the fabric manufacturers then concentrate on the marketing activities. The marketing activities must focus on making more number of customers aware of the product specialties of the particular brand based on the features of the textures and blends incorporated to produce the desired quality. Marketing activities encompass a wide range of events like advertising, promotion, creating huge publicity and rendering presentations. Presentations can be created to inform the large audiences about the designs incorporated to enhance the quality standards of the products and reflect such development based on market trends. (Frings, Stephens, 2002.pp. 138-147). Marketing Activities affecting the market for Designs The increased focus lent on marketing activities helps the firm to incur more revenue through gaining a larger market share. However, the firms through the use of strategies like price penetration where the prices of the products are considerably lowered to gain wider market

The Kiss Essay Example | Topics and Well Written Essays - 250 words

The Kiss - Essay Example She sees his continuation of desire as a weakness, her ability to pull away a sign of strength. Therefore, she views him with pity, her own strength giving her a feeling of superiority. She has discovered that the experience was not overwhelming, that she could maintain her own control during the event and that within this she has conquered her own thoughts about the possibility of having the imposition of desire. She says â€Å"she was pleased to discover that it was an unexceptional experience†, thus she finds that the experience did not affect her in such a way that she would become a victim of it (Perkins and Perkins 2539). As she turns away, her reminiscent comments suggest that she has had a profound moment, but not through the sensuality of the kiss, but through the realization that she is immune to the intent of the kiss. Her power is in not giving into her desire, her control through her detachment. Thus, she now knows how to remain in power and in control. Works Cite d Perkins, George, and Barbara Perkins, editors. The American Tradition in Literature, Volume II, 12th edition. New York: McGraw-Hill, 2007

Project Plan Assignment Example | Topics and Well Written Essays - 1250 words

Project Plan - Assignment Example The company is getting really good business in the information management domain niche and the growth for the next three halves is projected to be 60%. The Human resources are also projected to increase by more than 100% to cover up this cost. In order to reside the increasing number of employees, the organization will be occupying two more floors in the same building. Therefore, to catch up this growth and increasing business, the organization needs to modify its current strategy that pertains to two main drivers of its business: the operations strategy across the business and the human resource need of the business. The scope of this project plan covers how this business will react to increase demands of the business. It is obvious that we need to upgrade our existing systems that are used for extracting data from silos and legacy systems. Moreover, the Web Analytics system hardware needs to be optimized since it’s not able to handle the increasing volumes of data. There is also a need to ensure the security of networks and storage media. A consideration should also be given to fine tuning the software as service and cloud based computing methodology that are to be adopted in near future for the increasing requirement of the business. For implementing this scope of changes, certain controls need to be enacted while changes to some are to be made. In all, following are the controls that need implementation in the current organization setup (these controls cover the overall steps that the organization needs to take and doesn’t focus solely on one specific department): Human resources will go through a new compensation information system program that will strictly monitor their work and compensation Finance department will now enact formal accounting procedures and payroll systems Branding activities and budgets will now be officially audited through the main finance system Project Managers would have to submit their project progress on weekly basis to the executive management and other team members would be putting their daily timesheets or work report to their designated line manager Clients will be billed 50% in advance because there have been incidents of credit locks in the recent past. This will be done as soon as the project is signed Several authentication controls will be added to the existing list. New controls like biometrics, cryptographs and smart cards will be given to employees based on their roles and privileges (Cavoukian & Stoianov, 2007). Networks needs to be segregated based on clients, personal users and corporate users. Middleware for legacy systems will be separated from the main system. Honeycomb networks will also be implemented which will not only act as sacrificial network but will also provide an eye on insider or proposed outsider sniffing activity Work-areas will be separated. The first floor will be designated for main IT and support for operations. Floor two will have operations and third floor would be separated for client engagements and executive’s residence. The reception will decide where to send each guests and will issue them smart cards based on access levels and privileges Systems for testing and development will be an exact replica of live system to ensure timely back-ups and disaster recovery activities Source Control will be in place for each project, regardless of its size or client. Incremental backups will be the closing process of the day. Full backups are time consuming and expensive Goals and Objectives of the Plan Following are the goals and objectives of this plan: To ensure that project deadlines are met in a timely fashion To ensure that changes in the

Homework Essay Example | Topics and Well Written Essays - 250 words - 28

Homework - Essay Example Therefore, being the recipient of the word of God, Prophet Muhammad remains the religious role model of Muslims. The Quran also stated categorically that the messenger of God is an excellent model for all (Quran 33:21), thus imploring on the Muslims to take Prophet Muhammad as a Religious and Political Role Model (Tarif, 257).Prophet Muhammad is known to have spent all of his time fighting injustice and greed, while identifying with the poor and the less advantage throughout his life. This gives a vital tenet of leadership on his part, which all Muslims ought to follow. Therefore, he demonstrated political leadership through fighting for injustice and for the poor and oppressed, and thus becomes a Religious and Political Role Model for Muslims. Prophet Muhammad lived his life demonstrating both religion and political leadership, and he was successful in both (Tarif, 118).Therefore, he remains a Religious and Political Role Model for Muslims, considering that he received authority; which was the word, from